Imurikagurisha ryabanyamerika rya Offline ryakozwe neza

Ugereranije n’imurikagurisha rya nyuma rya interineti (2019 Dallas Toy Fair), umubare w’abamurikagurisha bakururwa n’iri murika wiyongereyeho 33%, kandi umubare w’abaguzi babanje kwiyandikisha mu mahanga wiyongereyeho 60%, ibyo bikaba byerekana ko hakenewe imurikagurisha rya interineti muri inganda.

Muri iryo murika, abateguye kandi bakoze ibikorwa byinshi, birimo ibikorwa byihuriro byabereye cyane cyane ba rwiyemezamirimo bakinisha ibikinisho by’abakobwa, abahimbyi, amasosiyete yatangije ndetse n’abayobozi b’abagore, babaha urubuga rwo kwerekana no kumenyekanisha ibicuruzwa ku baguzi bakomeye nka Walmart na top ibigo bikinisha nka Hasbro na Takara Tomy, kugirango tubone amahirwe yubufatanye.

Igitabo kidasanzwe cy’ibihembo by’abanyamerika, cyashyizwe ahagaragara ku munsi wa mbere w’isoko ry’ibiruhuko rya 2023 & 2022, ryakiriye abantu 550 kandi batoranya 122 barangije nyuma yo gusuzumwa n’abacamanza bagize impuguke zigizwe n’inzobere mu bikinisho n’imikino, abadandaza, abize n’abanyamakuru.Abatsinze mu byiciro byumwuga bagenwa no gutora baturutse mu mashyirahamwe y’abanyamuryango b’ishyirahamwe ry’imikino yo muri Amerika, abadandaza ibikinisho (rusange n’umwuga), itangazamakuru, n’abaguzi.

Kugeza ubu, Lego niwe wegukanye ibihembo byinshi mu byiciro 17 by’ibihembo byasohotse mu gitabo cyihariye cy’ibikinisho by’Abanyamerika, kandi yatsindiye ibihembo bitanu ngarukamwaka: ibikinisho byegeranijwe, ibikinisho byegeranijwe, ibikinisho "binini byumuhungu", ibikinisho n’imodoka zikinisha.Ibirango bizwi cyane nka Mattel, Ibikinisho bya Moose, Crayola, Pokémon, Just Play, Jazwares, nibindi nabyo byatsindiye ibihembo kubicuruzwa byabo.

Byongeye kandi, buri mwaka uwatsindiye ibihembo by'ibikinisho azagenwa n'itsinda ry'abacamanza b'inzobere, naho uwatsindiye igikinisho gikunzwe azagenwa no gutora abaguzi kuri interineti (aderesi yo gutora, ToyAwards.org, gutora birakinguye kugeza ku ya 11 Ugushyingo).Ibihembo byombi bizatangazwa ku ya 21 Ugushyingo 2022.

Ibicuruzwa bikurikira nibyo byatsindiye iyi nyandiko idasanzwe ya "American Toy Awards":

1) Imibare y'ibikorwa by'umwaka Igihembo

Jurassic World Dominion Super Colossal Giganotosaurs by Mattel, Inc.