Nk’uko ikinyamakuru Toy World kibitangaza ngo mu mwaka ushize, hafi kimwe cya kane cy’ibikinisho byagurishijwe byaturutse ku myaka 19 kugeza kuri 29 naho kimwe cya kabiri cya Lego yagurishijwe cyaguzwe n’abantu bakuru.
Ibikinisho byabaye icyiciro gikenewe cyane, aho kugurisha ku isi byageze kuri miliyari 104 z'amadolari ya Amerika mu 2021, byiyongereyeho 8.5% umwaka ushize.Raporo y’isoko ry’ibikinisho ku isi NPD ivuga ko inganda zikinisha ibikinisho by’abana zazamutseho 19 ku ijana mu myaka ine ishize, aho imikino n’uduseke ari kimwe mu byiciro byihuta cyane mu 2021.
Umuyobozi ushinzwe kwamamaza ibikinisho R Us, Catherine Jacoby yagize ati: "Hamwe n’isoko gakondo ry’ibikinisho risubira inyuma, uyu uzaba umwaka w’umwaka utoroshye ku nganda."
Ibikinisho gakondo Bituma bigaruka hamwe no kuzamuka kwa Nostalgia
Jacoby asobanura ko imibare iheruka kwerekana ko hari byinshi bishya bikenewe ku isoko ry ibikinisho byabana, cyane cyane izamuka rya nostalgia.Ibi biratanga amahirwe kubacuruza ibikinisho byo kwagura ibicuruzwa byabo biriho.
Jacoby yerekana kandi ko nostalgia atari yo yonyine itera kugurisha ibikinisho by'abana gakondo;imbuga nkoranyambaga zorohereje abantu bakuru kubona ibikinisho kandi ntibikiri bibi ku bantu bakuru kugura ibikinisho by'abana.
Ku bijyanye n'ibikinisho by'abana bikunzwe cyane, Jacoby avuga ko mirongo itandatu na mirongo irindwi na mirongo irindwi byazamutse mu bikinisho bifite imikorere y'umuyaga, kandi ibirango nka StretchArmstrong, HotWheels, PezCandy na StarWars byagarutse cyane.
Mu myaka ya za mirongo inani, ikoranabuhanga ryinshi ryinjijwe mu bikinisho, birimo kugenda n'amashanyarazi, ikoranabuhanga ryoroheje kandi ryumvikana, kandi itangizwa rya Nintendo ryahinduye isoko ry'ibikinisho, Jacoby avuga ko ubu bibaye byongeye kubaho.
Muri mirongo cyenda hagaragaye ubushake bwo gukinisha ibikinisho buhanitse hamwe nimibare y'ibikorwa, none ibirango nka Tamagotchi, Pokémon, PollyPocket, Barbie, HotWheels na PowerRangers biragaruka.
Byongeye kandi, imibare y'ibikorwa ijyanye na televiziyo na firime zizwi cyane za 80 byabaye IP ikunzwe cyane ku bikinisho by'abana muri iki gihe, kandi Jacoby avuga ko ushobora kwitega kuzabona ibikinisho byinshi bya firime mu 2022 na 2023.
Igihe cyo kohereza: Ukwakira-31-2022
