Mugihe ibicuruzwa byabaguzi ba IP bigenda byiyongera cyane, igikinisho cya IP ni umurongo wibicuruzwa byingenzi.Ibibazo byinshi bya IP rero bizavuka kubyerekeye ikirango.Weijun Igikinisho gihora kigumya umwuka wo kwibanda ku iterambere ryibicuruzwa kandi bimaze gutunga ibyemezo birenga 100 byanditseho IP.Dufite kandi ikirango cyihariye cya Weitami.
Kuri nimero ya IP izwi nka "uburenganzira bwo gusebanya" kubera inkuru yikinisho ya Disney 3 (2010) yishusho izwi cyane ya Strawberry Bear (Lots - O '- Huggin Bear, izwi kandi nka Lotso) murubanza.Icyakora, Disney ishyaka ryabaye ihohoterwa ry'uregwa. Vuba aha, Urukiko rw'Ikirenga rwo muri Amerika rwatesheje agaciro idubu rya strawberry 2022 urubanza rw'ikirango cyari giteganijwe ko Disney atsindira iki cyemezo, icyo bivuze ni uko Disney azahura n'uregwa uregwa.
Amazina asa cyane, amashusho atandukanye cyane
Nko mu mwaka wa 2012, Leta zunze ubumwe z’Amerika, isosiyete ntoya yo gukinisha Diece Lisa Industries yareze Disney ku kibazo cya Bear strawberry Bear, yavuze ko Bear strawberry Bear (inkuru nyinshi zo gukinisha inkuru 3 - O '- Huggin Bear, Lotso) yarenze ku gishishwa cye yambara “Benshi muri Guhobera “ikirango cya teddy.N'ubundi kandi, strawberry ya Disney yitwa izina ryuzuye Icyongereza Lots - O '- Huggin Bear hamwe nizina ryubucuruzi bwurega Lots of Hugs rwose birasa cyane, niyo shusho ni Bear (nubwo itandukaniro ryishusho).
Ikirango cy'ikirango cy'urega
Ku idubu rya strawberry, wemere ko abasomyi bamenyereye: isura yifu yijimye iroroshye, mugihe kimwe nimpumuro ya strawberry, isa nubwoko bwidubu butagira ingaruka mbi, ariko we mubikinisho byinkuru ya 3, ni inkwi yinka, ibiti bya buzz, nibindi bikinisho. uwo mwashakanye.Yabaye nyuma yuko shebuja muto yataye agaragara nkibibazo bikomeye byo mumutwe, yihanganira ibikinisho byincuke abafatanyabikorwa bashya, ibikoresho nka gereza yiterabwoba "ubutegetsi rusange", numugome ukomeye.
Ubwisanzure bwo kuvuga?Impaka z'ikirango?
Reba hano, umusomyi ashobora kuba yibaza, ibi nibisanzwe IP ihohotera IP, izina, nubwo bisa, ariko itandukaniro ryibishusho nini cyane.Ikibazo, nacyo kiri hanze yizina ryikirango.Gutanga mumyaka yashize, Disney yagize uruhare mukwamamaza no kugurisha idubu ryitwa strawberry, muriki gihe urega Diece Lisa Industries "Lots of Hugs" ubucuruzi bwimpushya zo gucuruza bwateje uruhare runini. Ikirangantego cya "Hugs" kwigana nyabyo.Kuva mu 1995, Diece Lisa Industries yatangiye guha Hugs nyinshi zemerewe kubipupe byinshi bifitanye isano, harimo igikinisho cya mascot panda igikinisho cya Beijing 2008.
Diece Lisa Industries, yavuze ko "igikinisho cy'igikinisho 3 ″ cyagenze neza cyane, Isosiyete ye yatakaje amahirwe menshi, kubera ko abafatanyabikorwa bose batinya ibicuruzwa byabo ku baguzi bibeshya ko ari idubu, ndetse n'ikibazo cya Disney, bityo, Diece Lisa Industries bahatirwa kubitirirwa izina ryitwa "Hugalots" (aribyo, Guhobera byinshi, kugeza ubu ntibikomoka ku izina ryambere ryitwa "benshi guhobera" intangiriro ") kugirango birinde idubu ryitiranya kandi ryitwa strawberry. Igice cya Lisa Industries nacyo cyerekana ko, Disney ari kumenya ibirango bya "Hugs Byinshi" nibihe byabo, barenze nkana ikirango cyabo, ni nkana.Kubera ko Diece Lisa Industries yari ifitanye ubufatanye na Disney, yahaye Disney ibimenyetso byemewe byemewe na sosiyete, Yakozwe na Jim Hansen (Jim Henson) no mu muyoboro wa Disney kugira ngo isakaze mu gihe cya 1997 kugeza 2006, inzu nini y’ubururu “(Bear in the Big BlueHouse) ikoreshwa, kubwibyo rero hari impamvu ituma Disney asanzwe abizi "mugihe yitwa strawberry Bear Lots of Hugs" ikirango gifitwe na Diece Lisa Industries, ariko Disney cyangwa udafite Diece Lisa Industries ufite uruhushya rwo gukoresha ikirango na slogan.
Ibikinisho bya Weijun kabuhariwe mu gukora ibikinisho bya pulasitiki (byuzuye) & impano hamwe nigiciro cyo gupiganwa kandi cyiza.Dufite itsinda rinini ryo gushushanya no gusohora ibishushanyo bishya buri kwezi.ODM & OEM murakaza neza.Twashizeho umubano muremure mubucuruzi hamwe nisosiyete izwi cyane kumashusho atandukanye ya IP nka Disney, Peppa Ingurube ,, Harry Potter, Pusheen figure Igikinisho cyikinisho cya Weijun gikinisha kizana abana kwisi yose kwishimisha nibyishimo kwisi.
Igihe cyo kohereza: Jul-06-2023
