Vuba aha, PT Mattel Indoneziya (PTMI), ishami rya Mattel muri Indoneziya, yijihije isabukuru yimyaka 30 imaze ikora kandi icyarimwe itangiza kwagura uruganda rwayo rwo muri Indoneziya, rurimo n'ikigo gishya cyo gupfa. Kwiyongera bizongera umusaruro wa Barbie ya Mattel na Hot Wheels alloy imodoka zikinisha kandi biteganijwe ko izahanga imirimo mishya 2500. Kugeza ubu, Indoneziya ikora miriyoni 85 z'ibipupe bya Barbie hamwe na miliyoni 120 za Hot Wheels kuri Matel ku mwaka.
Muri byo, umubare w’ibipupe bya Barbie byakozwe n’uruganda ni byinshi ku isi. Mu gihe uruganda rwagutse, biteganijwe ko umusaruro w’ibipupe bya Barbie uziyongera uva kuri miliyoni 1.6 buri cyumweru umwaka ushize ugera nibura kuri miliyoni 3 mu cyumweru. Hafi 70% yibikoresho fatizo kubipupe byakozwe na Mattel muri Indoneziya biva muri Indoneziya. Uku kwaguka no kwagura ubushobozi bizongera kugura ibikoresho byo gupakira no gupakira mubafatanyabikorwa baho.
Biravugwa ko ishami rya Indoneziya rya Mattel ryashinzwe mu 1992 ryubaka inyubako y’uruganda rufite ubuso bwa metero kare 45.000 i Cikarang, Java Java, Indoneziya. Uru kandi ni uruganda rwa mbere rwa Matel muri Indoneziya (nanone rwitwa uruganda rwiburengerazuba), ruzobereye mu gukora ibipupe bya Barbie. Mu 1997, Mattel yafunguye uruganda rw'iburasirazuba muri Indoneziya rufite ubuso bwa metero kare 88.000, bituma Indoneziya iba isoko nyamukuru ku isi ku bikinisho bya Barbie. Mugihe cyimpera, ikoresha abantu bagera ku 9000. Mu mwaka wa 2016, Uruganda rwa Matel Indoneziya rwiburengerazuba rwahindutse uruganda rwo gupfa, ubu ni Matel Indoneziya Die-Cast (MIDC muri make). Uruganda rwahinduwe rwo gupfa-rwatangiye gukora mu 2017 kandi ubu ni rwo shingiro ry’umusaruro rusange ku isi kuri Hot Wheels ibice 5.
▌Maleziya: Uruganda runini rwa Hot Wheels ku isi
Mu gihugu cy’abaturanyi, ishami rya Mattel ryo muri Maleziya naryo ryijihije isabukuru yimyaka 40 ritangaza kandi ryagura uruganda, biteganijwe ko ruzarangira muri Mutarama 2023.
Matel Maleziya Sdn.Bhd. (MMSB muri make) nicyo kigo kinini gikora Hot Wheels ku isi, gifite ubuso bwa metero kare 46.100. Nibindi Byonyine Bishyushye Byibicuruzwa bimwe bikora ibicuruzwa kwisi. Ubusanzwe uruganda rusanzwe rufite imodoka zigera kuri miliyoni 9 buri cyumweru. Nyuma yo kwaguka, ubushobozi bwo kongera umusaruro buziyongera 20% muri 2025.
▌Akamaro k'ingamba
Mu gihe icyiciro cya nyuma cy’inzitizi zitangwa ku isi zigenda ziyongera buhoro buhoro, amakuru yo kwaguka kwa Matel mu nganda ebyiri zo mu mahanga afite akamaro gakomeye mu bikorwa, byombi bikaba ari bimwe mu bigize uburyo butandukanye bwo gutanga amasoko ku murongo w’ibikorwa by’uruganda. Kugabanya ibiciro no kunoza imikorere mugihe wongera ubushobozi bwo gukora, kongera umusaruro no gukoresha ubushobozi bwikoranabuhanga. Inganda enye zidasanzwe za Matel nazo zashishikarije iterambere ryinganda zikora inganda.
Igihe cyo kohereza: Ukuboza-27-2022
