The business of licensing

Uruhushya ni iki

Uruhushya: Gutanga uruhushya kubandi bantu gukoresha umutungo wubwenge urinzwe byemewe n'amategeko hamwe nibicuruzwa, serivisi cyangwa kuzamurwa. Umutungo wubwenge (IP): Bisanzwe bizwi nk '' umutungo 'cyangwa IP kandi mubisanzwe, kubwimpushya, televiziyo, firime cyangwa ibitabo byibitabo, televiziyo cyangwa firime ya francise na marike. Irashobora kandi kwerekeza kubintu byose nibintu byose birimo ibyamamare, clubs za siporo, abakinnyi, stade, inzu ndangamurage numurage ndangamurage, ibirango, ibihangano hamwe nubushakashatsi, hamwe nubuzima hamwe nibiranga imideli. Uruhushya: Nyiri umutungo wubwenge. Umukozi ushinzwe gutanga uruhushya: Isosiyete yashyizweho nuwabiherewe uruhushya rwo kuyobora gahunda yimpushya za IP runaka. Abahawe uruhushya: Ishyaka - ryaba uruganda, umucuruzi, utanga serivisi cyangwa ikigo cyamamaza - gihabwa uburenganzira bwo gukoresha IP. Amasezerano yimpushya: Inyandiko yemewe yashyizweho umukono nuwabifitemo uruhushya nuwabifitemo uruhushya iteganya gukora, kugurisha no gukoresha ibicuruzwa byemewe byemewe nubucuruzi bwumvikanyweho, bizwi cyane nka gahunda. Ibicuruzwa byemewe: Igicuruzwa cyangwa serivisi bitwara IP yabiherewe uburenganzira. Igihe cyimpushya: Igihe cyamasezerano yimpushya. Ifasi yimpushya: Ibihugu ibicuruzwa byemewe byemewe kugurishwa cyangwa gukoreshwa mugihe cyamasezerano yimpushya. Amafaranga yimisoro: Amafaranga yishyuwe kubifitemo uruhushya (cyangwa yakusanyijwe nuwabiherewe uruhushya mu izina ryuwabitanze), ubusanzwe yishyuwe kugurisha kwinshi hamwe nogusoreshwa kugarukira. Avance: Icyemezo cyamafaranga muburyo bwimisoro yishyuwe mbere, mubisanzwe kumukono wamasezerano yimpushya. Ingwate ntarengwa: Amafaranga yinjiza yose yishingiwe nuwahawe uruhushya mugihe cyamasezerano yimpushya. Ibaruramari rya Royalty: Irasobanura uburyo uwahawe uruhushya abarirwa kwishyurwa - mubisanzwe buri gihembwe no gusubira inyuma mu mpera za Werurwe, Kamena, Nzeri na Ukuboza

Ubucuruzi bwo gutanga uruhushya

Noneho kubucuruzi bwimpushya. Umaze kumenya abaterankunga bazakorana, ni ngombwa kwicara mugihe cyambere kugirango tuganire ku cyerekezo cyibicuruzwa, uburyo n’aho bizagurishwa no kwerekana ibizagurishwa. Iyo amagambo yagutse amaze kwemeranwa, uzasinya amasezerano memo cyangwa abayobozi b'amasezerano yerekana incamake yibintu byingenzi byubucuruzi. Kuri ubu, umuntu muganira azakenera kwemerwa nubuyobozi bwabo.
Umaze kwemererwa, uzoherezwa kumasezerano maremare (nubwo ushobora gutegereza ibyumweru bike cyangwa amezi kugirango ishami ryamategeko ryifate!) Witondere kudakoresha umwanya munini cyangwa amafaranga kugeza igihe wizeye neza amasezerano yemejwe mu nyandiko. Mugihe wakiriye amasezerano yimpushya, uzabona ko ibi bigabanijwemo ibice bibiri: amategeko rusange hamwe ningingo zubucuruzi zihariye kumasezerano yawe. Tuzakemura ingingo zubucuruzi mugice gikurikira ariko ingingo zemewe zishobora gukenera ibitekerezo byitsinda ryanyu ryemewe. Ariko, mubunararibonye bwanjye, ibigo byinshi bifata imyumvire imwe, cyane cyane iyo ikorana nisosiyete nini. Hariho ubwoko butatu bwingenzi bwamasezerano yimpushya:
1.Uruhushya rusanzwe - ubwoko busanzwe Uruhushya rufite uburenganzira bwo kugurisha ibicuruzwa kubakiriya bose mubipimo byumvikanyweho byamasezerano, kandi azashaka kugabanya umubare wabakiriya bandika ibicuruzwa. Ibi bikora neza kubucuruzi bwinshi bufite abakiriya benshi. Niba uri uruganda kandi ukagurisha abadandaza bane gusa, urashobora kwemeranya gusa ko amasezerano yawe akubuza kugurisha kuri bane. Amategeko shingiro yintoki: ibyiciro byinshi byibicuruzwa ufite, niko abakiriya bawe baguka, ndetse n’ibihugu byinshi ugurisha, niko ushobora kugurisha no gukodesha.

Byoherejwe kugurisha (DTR) - inzira igaragara Hano nyirubwite afite amasezerano ataziguye nu mucuruzi, hanyuma akazatanga ibicuruzwa biturutse kumurongo wacyo kandi akishyura nyirubwite amafaranga yose agomba gutangwa. Abacuruzi bungukirwa no gukoresha urunigi rwabo rusanzwe, rufasha guhuza imipaka, mugihe ababifitemo uruhushya bafite umutekano mukumenya ibicuruzwa bizaboneka kumuhanda munini ..

3.Isoko rya mpandeshatu - amasezerano mashya agabana ibyago Hano umucuruzi nuwabitanze bemera neza gahunda yihariye. Utanga ibicuruzwa ashobora gufata inshingano zemewe n'amategeko (amasezerano ashobora kuba ari mwizina ryayo), ariko umucuruzi agomba kugura ibicuruzwa byabo. Ibi bigabanya ibyago kubitanga (ababifitemo uruhushya) kandi bibemerera guha umucuruzi marike make. Impinduka niho uwahawe uruhushya akorana nabacuruzi batandukanye nabatanga isoko. Ubwanyuma aya masezerano yimpushya yose yerekeranye no gushyira ibicuruzwa mububiko kandi impande zose zisobanutse kubyo zishobora kandi zidashobora gukora. Kugirango bigerweho, reka dusuzume kandi twagure kuri amwe mumasezerano yingenzi yubucuruzi:

Amasezerano yihariye yimishinga idasanzwe keretse keretse wishyuye ingwate ihanitse cyane amasezerano menshi ntabwo yihariye - ni ukuvuga, mubyukuri uwatanze uruhushya ashobora gutanga uburenganzira bumwe cyangwa busa mubigo byinshi. Mubikorwa ntibazabikora, ariko akenshi ni ingingo yo gucika intege mubiganiro byemewe n'amategeko, nubwo bikunda gukora neza mubyukuri. Amasezerano yihariye ni gake kuko uwahawe uruhushya wenyine niwe ushobora gutanga ibicuruzwa byemeranijweho. Amasezerano yonyine arasaba ababifitemo uruhushya nababifitemo uruhushya gukora ibicuruzwa ariko ntamuntu numwe ubyemerewe - kubigo bimwe ibi nibyiza nkibisanzwe kandi byumvikanyweho.

WeiJun Ibikinisho
Ibikinisho bya Weijun niuruganda rwemewekuri Disney, Harry Potter, Peppa Ingurube, Commansi, Super Mario… kabuhariwe mu gukora ibikinisho bya pulasitike (byuzuye) & impano hamwe nigiciro cyo gupiganwa kandi cyiza. Dufite itsinda rinini ryo gushushanya no gusohora ibishushanyo bishya buri kwezi. ODM & OEM murakaza neza.