Bya Ada Lai/ [imeri irinzwe] /14 S.eptember 2022
Hariho inzira nshya mu nganda zikinisha, nkuko ucuruza ibikinisho R Us. Ibikinisho byabana bigenda byiyongera mubyamamare mugihe urubyiruko rushakisha ihumure mubikinisho byabana mugihe kitoroshye cyicyorezo nifaranga.
Nk’uko ikinyamakuru Toyworld kibitangaza, hafi kimwe cya kane cy’ibikinisho byose byagurishijwe mu mwaka ushize byakozwe n’imyaka 19 - kugeza ku myaka 29, naho kimwe cya kabiri cya Legos yagurishijwe yaguzwe n'abantu bakuru.
Ibikinisho byabaye icyiciro gikenewe cyane, aho kugurisha ku isi byageze kuri miliyari 104 z'amadolari mu 2021, byiyongereyeho 8.5 ku ijana umwaka ushize. Raporo y’isoko ry’ibikinisho ku isi NPD ivuga ko inganda zikinisha ibikinisho by’abana zazamutseho 19% mu myaka ine ishize, imikino n’uduseke bikaba kimwe mu byiciro byihuta cyane mu 2021.
Umuyobozi ushinzwe kwamamaza ibikinisho R Us, Catherine Jacoby yagize ati: "Uyu mwaka urimo gutegurwa kuba undi mwaka uteganijwe mu nganda kuko isoko gakondo ry'ibikinisho ryongeye kwiyongera." Nostalgia iriyongera, kandi ibikinisho gakondo biragaruka
Jacoby asobanura ko amakuru aheruka yerekana ko hari byinshi bishya bikenewe ku isoko ry ibikinisho byabana, cyane cyane izamuka rya nostalgia. Ibi biratanga amahirwe kubacuruza ibikinisho byo kwagura ibicuruzwa byabo biriho.
Jacoby yavuze kandi ko nostalgia atari yo yonyine itera kugurisha ibikinisho by’abana gakondo, ko imbuga nkoranyambaga zorohereje abantu bakuru kubona ibikinisho, kandi ko kugura ibikinisho by’abana bitakiri ipfunwe ku bantu bakuru.
Ku bikinisho by'abana bikunzwe cyane, Jacoby yavuze ko mirongo itandatu na mirongo irindwi na mirongo irindwi yazamutseho ibikinisho bifite umuyaga uhuha, ndetse n'ibirango nka StretchArmstrong, HotWheels, PezCandy na StarWars bigenda bigaruka.
Mu myaka ya za 1980, ikoranabuhanga ryinshi ryinjijwe mu bikinisho, birimo icyerekezo cy’amashanyarazi, urumuri n’amajwi y’ikoranabuhanga, kandi itangizwa rya Nintendo ryagize ingaruka cyane ku isoko ry’ibikinisho. Noneho, Jacoby avuga, ibi bikinisho birimo kubona.
Mu myaka ya za 90 hagaragaye ubushake bwo gukinisha ibikinisho buhanitse hamwe n’imibare y'ibikorwa, none ibirango nka Tamagotchi, Pokemon, PollyPocket, Barbie, HotWheels na PowerRangers biragaruka.
Mubyongeyeho, imibare yibikorwa ijyanye na TV na firime bizwi cyane 80s byamenyekanye cyane Ips kubikinisho byabana muri iki gihe. Jacoby yavuze ko ashobora kwitega kubona ibikinisho byinshi bifatanije na firime hagati ya 2022 na 2023.
Igihe cyo kohereza: Nzeri-20-2022
