Ifaranga ryibasiye isoko ry’isi yose, rifata intera nini ku bucuruzi ku isi. Bake ariko, ntibakingiwe akajagari katewe n’ifaranga ry’abaguzi. Imwe muri iyo sosiyete ni Weijun Toys, isosiyete ikorera mu Bushinwa izwiho gutsinda mu gihe kirekire hamwe na minisiteri ntoya.
Ibikinisho bya Weijun kabuhariwe mu gukora ibikinisho byiteguye-kugurisha ibikusanyirizo hamwe nibishobora guhagarara mugihe cyigihe. Ibicuruzwa byabo bikomeza kuba icyatsi, ndetse no mubibazo byubukungu bishobora kwangiza umuryango. Impamvu yabyo nuko isosiyete yibanda kumishinga ya ODM (Original Design Manufacturer) hamwe nibikoresho byateguwe byimbaraga, byemerera umusaruro unoze, uhenze mugihe ukomeza ubuziranenge bwiza.
Icyakora, Weijun yiyemeje gusubiramo imirimo ishaje, iyo ikaba ari intambwe y'ingenzi mu kuziba icyuho cya nostalgia mu nganda. Imirongo yisosiyete ikora minisiteri ntoya ya plastike ikunzwe cyane nabasekuruza babantu bakuze bafite ibikinisho muri za 80 na 90. Weijun yasubukuye neza minifigure zizwi cyane nka dinosaur, mermaid, pony na minicigures, kandi intsinzi yabo yabaye idasanzwe.
Iyi minifigure ya plastike ituma uva mubuzima bwawe bwonyine kandi ikagusubiza mugihe cyibagiranye. Weijun yishimiye kuba yarashoboye kongera gukora ibi bihe bya kera kubakunda ibikinisho kwisi yose mugihe bikomeza bihendutse. Ubu abakiriya barashobora kugura imibare ya plastike bakunda uhereye kumazu yabo bwite batarangije banki. Nibintu byunguka-gukusanya ibikinisho hamwe nisosiyete izamuka umusozi wubutsinzi.
Weijun igaragara cyane mu nganda zikora ibikinisho, ibicuruzwa byayo byinshi byakozwe mu buryo bwihariye kubakunda ibikinisho hamwe nabakusanya. Isosiyete yizera rwose guhangana nayo, yibanda ku bumenyi bw'umwuga, no guha abakiriya ibicuruzwa byiza. Basobanukiwe ko isoko rihiganwa kandi abakiriya bashingira kubice bya nostalgic byumvikana nabo.
Usibye minisiteri ntoya, Weijun akora kandi ibindi bikinisho bitandukanye bya pulasitike, ibyegeranyo hamwe na DIY kugirango bashishikarize guhanga udushya. Ibikinisho bya Weijun bifite ibicuruzwa byinshi, bibereye abumva kuva kubana kugeza kubantu bakuru.
Ibikoresho bya pulasitike bya Weijun akenshi biza mubice, byongeweho ikintu cyo gutungurwa no kwishimira uburambe bwo kugura. Abakunzi benshi bakunda gukusanya ibyegeranyo byuzuye byimibare bakunda, kandi Weijun yemeza ko buri shusho iri murwego rwo hejuru kugirango igumane agaciro kegeranijwe.
Mu ncamake, Ibikinisho bya Weijun byigaragaza cyane mu nganda byibanda ku nganda za ODM hamwe n’ibishushanyo mbonera byateguwe, ibyo bigatuma bashora imari ku bakiriya mu gihe batanga ibicuruzwa byiza. Kugaruka kwa minisiteri ya plastike isanzwe ni intambwe yatekerejwe kandi yunguka izana ikintu gikenewe cyane nostalgia kumasoko yiki gihe. Hamwe nishyaka ryiza no guhanga, ntagushidikanya ko ibikinisho bya Weijun bizakomeza gutanga ibicuruzwa bidasanzwe mumyaka iri imbere.
Igihe cyo kohereza: Jun-13-2023
