Kuva ku ya 1 kugeza ku ya 3 Ugushyingo, Imurikagurisha ry’ibikinisho bya CTE mu Bushinwa, Imurikagurisha ryemewe rya CLE mu Bushinwa, Imurikagurisha ry’ibicuruzwa by’abana mu Bushinwa, imurikagurisha ry’imyigishirize y’abana bato ba CPE mu Bushinwa (aha bita “Ishyirahamwe ry’ibikinisho by’Ubushinwa”) ryakiriwe n’ishyirahamwe ry’ibikinisho n’ibicuruzwa by’Ubushinwa (bikurikira) kugeza nka "Ishyirahamwe ry'abakinyi b'Ubushinwa"). Imurikagurisha enye ryakiriwe n’ishyirahamwe ry’imikino mu Bushinwa) ryabereye mu mujyi wa Xibo. Nka imurikagurisha rinini mu bikinisho muri Aziya, ryitabiriwe n’abamurika 2000+ mu gihugu ndetse no hanze yacyo hamwe na IP 2000+, ibirango 5.000+, n’ibicuruzwa 500.000+, biha ibigo amahirwe y’ubucuruzi butagira imipaka.
Numujyi wibanze mukarere ka majyepfo yuburengerazuba, Chengdu ifite imirasire nimbaraga zo mukarere, kandi isoko ryabaguzi rirakora. Muri Mutarama uyu mwaka, icyerekezo cyambere IP “Guoxi Fufu” yatangijwe nikirango cyerekana imideli ToyCity Toy City cyerekanwe bwa mbere i Chengdu. Umuhanda wa Chunxi warafunguwe. Ububiko bwa mbere bwa DreamWorks mu majyepfo y’iburengerazuba bwa TOP TOY hamwe nububiko bwa mbere mu majyepfo y’iburengerazuba bwa X11, amaduka abiri yo gukusanya ibintu yafunguye umwe umwe. Nk’uko byatangajwe na Zhang Ying, Visi Perezida w’ishyirahamwe ry’ibikinisho n’ibicuruzwa by’Ubushinwa, yagize ati: “Haba ku isoko cyangwa ku ruhande rwa ba rwiyemezamirimo, Chengdu ifite umusingi mwiza w’inganda n’ishingiro ry’isoko, kandi ubushobozi bw’isoko, abatwara ibicuruzwa n’ubushobozi bwo gukoresha byose babonye IP Kumenyekanisha ibicuruzwa, imiterere y'inganda nayo irihuta. ”
Isoko ry’abaguzi rya Chengdu ryabaye igikorwa cyiza cyo guhuza uwo munsi, gikurura IP n’ibirangantego bizwi nka Pokémon, Minions, Peppa Ingurube, Doraemon, Mwaramutse Kitty, Isi y’intambara, na Aliyu. Twaboneyeho umwanya, akarere k'ubucuruzi ka Rongbei Hub, Ubwami butatu bwo guhanga inganda zikora inganda, hamwe n’akarere ka Memory Art Memory Art na none bakoze ibikorwa byo kwamamaza no kuzamura mu rwego rw’ubucuruzi, ibyiza biherereye, politiki yo guteza imbere ishoramari, ndetse n’ubucuruzi bufite ireme. imishinga, hagamijwe gutanga inganda n'ibisabwa. Guhuza no gutondeka neza nabyo byakuruye imishinga.
Ati: "Gukoresha ibicuruzwa ntabwo ari uburyo bwo guhaza ibyo abaguzi bakeneye kugira ngo babeho, ahubwo ni n'inzira yo kuzamura imibereho." Ni muri urwo rwego, inganda gakondo z’abaguzi zatangije amahirwe mashya. Kugaragara kutagira ingano kwibyiciro bishya hamwe no kwihuta kwinshi mububiko bwibyamamare kumurongo nibyo byerekana ubushishozi bwabacuruzi kubijyanye na psychologiya yo gukoresha kubisekuru bishya byabaguzi. Ati: “Umuntu bireba ushinzwe ibiro bishinzwe ubucuruzi mu mujyi wa Chengdu yavuze ko ibicuruzwa byinshi bizwi bizakoresha imurikagurisha enye ryakiriwe n’ishyirahamwe ry’imikino mu Bushinwa nkurubuga rwa mbere rwerekana umwaka mushya n’ibirori by’ibicuruzwa bishya ndetse n’ibicuruzwa bigenda byinjira mu mwaka utaha erekana rwose ibigezweho bigezweho murwego rwose. Chengdu irashobora kwifashisha iki kibazo. Uruhushya rwa IP ruha imbaraga ubucuruzi nubucuruzi bugezweho kandi bigahinduka intambwe yo gushimangira ibicuruzwa no gufungura amasoko yiyongera.
Igihe cyo kohereza: Ugushyingo-14-2022
