Amateka maremare
Igiciro cya mbere cyo kugura no gutanga cyatangiye guhera mu 1905, igihe Isosiyete ya Quaker Oats yarekaga abakiriya bakusanyije kashe ihagije kugira ngo babacungure ku bikombe bya farufari nyayo, kandi mu myaka ya za 1950 ni bwo amasosiyete y'ibiribwa yatangiye gushyira ubuntu mu dusanduku. Kuva icyo gihe,ibikinishobabaye umwe mubuntu bwambere kubigo byibiribwa kandibimaze kumenyekana.
Mu 1957, Kellogg yazanye ubwato buke bwa plastike; Muri uwo mwaka, Nabisco yashyize “amavubi yo mu mazi yo mu mazi” mu gasanduku kayo ka mu gitondo ka Shreddies; Mu 1966, ubuki butoshye bwa mugitondo (Sugar Puffs) bwohereje ibikinisho byamatungo yo mu murima; Mu 1967, ifunguro rya mu gitondo Ricicles yohereje ibishushanyo biranga abana b'Abongereza Noddy; Mu 1976, Kellogg's yahaye Bwana Meni udusanduku mu isanduku ya Coco Pops… Mu 1979, McDonald's yinjiye mu irushanwa maze azana uruhushya rwa IP mu gutanga ibikinisho, bituma bigenda.
Mu myaka ya za 90, Kellogg wenyine yari yarahaye akazi ibigo bitatu byamamaza kugirango bitange ibitekerezo byo kuzamura impano. Logistix, umwe mu bafatanyabikorwa bayo bamamaza, avuga ko yagurishije ibikinisho birenga miliyari imwe.
Nimpano ariko ntabwo ari ibicucu
Mbere yo gutegura ibikinisho bitangwa, Logistix ikurikirana ubwoko bwose bwubushakashatsi bujyanye nabana: umubare w'amafaranga yo mu mufuka abana babona, umubare wa TV bareba, nibindi. Uwashinze Logistix, Ian Madeley, avuga ko bigoye gukora ikintu gishobora gukurura umwana mu minota mike. Mbere ya byose, ikiguzi kigomba kugenzurwa ukurikije amafaranga make. Kandi ibyinshi mubikinisho byigikinisho bitarangwaga nuburinganire, mubihe bike "bishingiye ku bahungu" (kuko icyo gihe, abakobwa bashimishijwe no gukina ibikinisho byabahungu, ariko abahungu ntibishimiye gukina nibikinisho byabakobwa). Mbere rero yo gutanga icyifuzo mubigo byibiribwa, abategura Logistix bungurana ibitekerezo nimiryango yabo kugirango barebe niba bashobora kwemerwa nababyeyi nabana. Ati: “Abana barayobora cyane, barabikunda niba babikunze, ntibabikunda iyo batabishaka.” “Ibuka uwashizeho ibicuruzwa James Allerton.
Hariho izindi ngorane nyinshi. Na none, tekereza ibikinisho biri mu gasanduku k'ibicuruzwa bya Kellogg. Ingano ntarengwa ni 5 x 7 x 2 cm. James Allerton yagize ati: “Iyo ushushanyije, ntushobora kurenza milimetero 1. Byongeye kandi, uburemere bwa buri gikinisho bugomba kugenzurwa murwego runaka, kugirango bushobore gushyirwa neza mumifuka ipakira kumurongo wibyakozwe na mashini. Muri icyo gihe, kubera impamvu z'umutekano, ibikinisho bigomba gupimwa kuniga, nkibice bito bishobora kugwa byoroshye, kugirango bibe byiza kubana bingeri zose kandi barebe ko bifite umutekano.
Iterambere rusange rizamara ibyumweru bitandatu kugeza kumezi atatu. Ibyo bivuze ko inganda zo muri Aziya zagombaga kubyara ibikinisho bigera kuri miriyoni 80 icyarimwe, bityo byatwaye imyaka igera kuri ibiri uhereye kubitekerezo kugeza kumasanduku.
Guhindura ibihe byo gutanga ibikinisho
Kugeza ubu, imyitozo yo gutanga ibikinisho mu biribwa yazimye mu Bwongereza kubera ibisabwa na politiki.
Mu myaka ya za 2000 rwagati, amatsinda y’abaguzi yatangiye guhatira leta ibijyanye no kurya neza ku bana. Debra Shipley, umudepite w’umurimo, yanyujije mu itegeko ry’ibiribwa by’abana, ribuza uburyo ibiryo bigurishwa ku bana. Gukoresha gutanga ibikinisho nkuburyo bwo kuzamurwa ni inzira imwe ibujijwe. Igenzura ryiyongereye ryabujije amasosiyete y'ibinyampeke. Mu Bwongereza, McDonald's yahuye n’umuyaga kandi ishimangira gukomeza gutanga ibikinisho mu Ifunguro ryayo ryiza.
Mugihe bibujijwe mu Bwongereza, gutanga ibikinisho mu biryo biratera imbere ahandi.
Creata, ikigo cyamamaza muri Sydney cyasimbuye Logistix nkumufatanyabikorwa wogutanga ibikinisho bya Kellogg, yashyize ahagaragara ibyapa byanditseho DIY minion muri Ositaraliya no muri Nouvelle-Zélande mu 2017. Mascot yo gukinisha ibinyampeke byitwa plastike yitwa Bowl Buddies yimanitse kuruhande rwibikombe yatangijwe. muri Amerika y'Amajyaruguru na Latine muri 2022.
Birumvikana ko ibikinisho bitangwa muriyi sanduku y'ibiryo byahindutse hamwe na The Times. Mu ntangiriro ya 2000, hamwe n’izamuka ry’imikino yo mu rugo, amasosiyete y’ibinyampeke yatangiye gutanga imikino yisanduku ya CD-Rom, hanyuma, abana berekejwe ku mbuga cyangwa porogaramu aho bashobora gukinira imikino yanditse. Vuba aha, QR code kuri Nabisco's Shreddies agasanduku k'ibinyampeke byafunguye abakiriya kuri "Avatar: Amazi" -imikino yongerewe ukuri.
Ntubizi, impano zo gukinisha zizashira buhoro buhoro murwego rwibiryo?
Igihe cyo kohereza: Jul-06-2023
