Abikorera ku giti cyabo ba LOL Surprise!, Umukororombya High, Bratz nibindi bicuruzwa byiyemeje miliyoni 500 z'amadolari yo kubaka inganda n’umutungo wubwenge.
Igikinisho cy'ibikinisho MGA Imyidagaduro yabaye umukinnyi ukomeye uheruka hanze ya Hollywood kugirango yibasire ubucuruzi bwibirimo.
Isosiyete ifite icyicaro cya Chatsworth ifite abikorera ku giti cyabo ifite ibicuruzwa byamamaye nka LOL Surprise!, Umukororombya High, Bratz na Little Tikes watangije Studiyo ya MGA, miliyoni 500 z'amadolari y'amanyamerika n’igabana ry'umutungo wa Drive Acquisitions na New Productions.Iri tsinda rizayoborwa na Jason Larian, umuhungu wa MGA Entertainment washinze akaba n'umuyobozi mukuru, Isaac Larian.
MGA imaze imyaka ikora amashusho yimikorere ijyanye nikirango cyayo gikinisha, ariko Studiyo ya MGA yatangijwe kugirango izamure cyane umusaruro.Intambwe yambere yo gushinga sitidiyo ni ukugura Pixel Zoo Animation, iduka rya animasiyo rifite icyicaro i Brisbane, Ositaraliya.Amasezerano yaguzwe murwego rwo hasi rwimibare umunani.Uwashinze Pixel Zoo akaba n'umuyobozi mukuru, Paul Gillette azinjira muri Studiyo ya MGA nk'umufatanyabikorwa.
Pixel Zoo izaguma muri Ositaraliya kandi ikomeze gukora imirimo imwe n'imwe kubakiriya bo hanze.Ubu ariko, arakoresha kandi umutungo wingenzi mugutezimbere ibirimo kugirango afashe kubyutsa icyo Isaac Larian yise "umutekano muto-isanzure" kuri enterineti no kuzana abana mubirango byikigo binyuze muri porogaramu.
Larian Sr. yashinze isosiyete mu 1979. Isosiyete yagiye mu bikorwa byinshi mbere yo guhindura izina ikitwa MGA Entertainment (kuva muri Micro Games USA) mu 1996. Uyu munsi, umuyobozi wa MGA yishimiye amateka y’isosiyete ye yo guteza imbere ibicuruzwa bikinisha bikinisha kuva kera. , nka LOL Gutungurwa!n'umukororombya Amashuri Yisumbuye Yubupupe franchise.MGA yateje impaka mu ntangiriro ya 2000 hamwe n'umurongo w'ibipupe bya Bratz byari byiza kurusha Barbie kandi bizana sosiyete icyamamare.
gutungurwa!Iyi phenomenon yamenyekanye cyane mu mwaka wa 2016, ituruka ku rukundo rwa generation ya YouTube yerekana amashusho y’ikoranabuhanga rito “unboxing”, yubaka ibyiyumvo mu gikinisho ubwacyo.Igipfunyika cya Baseball gifite ubunini bwa LOL gikikijwe mubice byimipira isa nigitunguru gishobora gukurwaho ibice kumurongo, buri cyiciro kigaragaza ibikoresho bishobora gukoreshwa hamwe nigishusho gito hagati.
Kugeza ubu, MGA Entertainment, iyobowe na Larian n'umuryango we, igurisha buri mwaka kugurisha hafi miliyari 4 z'amadolari ya Amerika kugeza kuri miliyari 4.5 z'amadolari y'Amerika kandi ikoresha abakozi b'igihe cyose bagera ku 1.700 mu mijyi itandukanye.
Ati: “Nka sosiyete, twakoze ibirango 100 duhereye ku ntangiriro.Igurishwa ry’ibicuruzwa 25 muri byo ryageze kuri miliyoni 100 z'amadolari, ”Isaac Larian yabwiye Variety.Ati: “Icyo gihe, natekerezaga (nyuma yo guhindura izina ryanjye) ko dukeneye kunezeza abana rwose aho kubagurisha ibikinisho gusa.”
Mu myaka yashize, MGA yakurikiraniraga hafi ibiyikubiyemo no guhuza imiyoboro ikurikirana hamwe nibirimo byumwimerere, imikino, kugura porogaramu, e-ubucuruzi, hamwe nubunararibonye.Nibwo bwambere abakora ibikinisho bagiranye amasezerano nurubuga ruzwi cyane rwimikino rwabana Roblox kugirango bakore isanzure kumurongo wibikinisho.Umunywanyi ukomeye wa MGA, Mattel, na we yakajije umurego mu gutanga filime zo mu rwego rwo hejuru ndetse na televiziyo mu rwego rwo guhindura ibirimo ikigo gishya cyunguka ikigo.
MGA ishora imari cyane mubikorwa byo gukora, ishakisha byinshi guhuza firime na televiziyo, e-ubucuruzi nubushobozi bwimikino, ubukangurambaga bwimbuga nkoranyambaga hamwe nizindi ngamba zo kubaka ibicuruzwa mubucuruzi bwibanze bwiterambere ryibikinisho.
Ati: “Mu ntangiriro, ibirimo byari imodoka yo kugurisha ibikinisho byinshi.Byari hafi gutekereza. "Perezida wa Studios ya MGA, Jason Larian yabwiye Variety.Yakomeje agira ati: “Hamwe n'uru rwego, tugiye kuvuga inkuru duhereye ku gishushanyo mbonera.Bizaba nta nkomyi kandi bikomeza. ”
Jason Larian yagize ati: "Ntabwo tureba gusa ibintu byiza, turashaka ibigo bishya byo gufatanya n'imikino ndetse n'ubunararibonye bwa digitale."“Turashaka inzira zidasanzwe abantu bakorana na IP.”
Aba bombi bemeje ko bari ku isoko ry’umusaruro w’inyongera, umutungo bwite mu by'ubwenge n'umutungo w'isomero.Isaac Larian yashimangiye kandi ko nubwo bidafitanye isano n’ibicuruzwa by’umuguzi, bishobora gukingurwa n’ibitekerezo byiza bikurura abo bagana abana ndetse n’abantu bakuru.
“Ntabwo dushakisha ibikinisho gusa.Turashaka gukora filime nziza, ibintu byiza ”.Ati: “Twibanze ku bana.Tuzi abana neza.Tuzi icyo bakunda.
Pixel Zoo yari isanzwe ibereye MGA, kubera ko ibigo byombi byakoranye imishinga imwe n'imwe iheruka, harimo na LOL Surprise ya MGA!Filime kuri Netflix ”na“ LOL Gutungurwa! ”.Inzu ya Surprises ikurikirana kuri YouTube na Netflix, hamwe nuruhererekane ninzobere bijyanye na MGA Umukororombya MGA, Mermaze Mermaidz na Reka Tugende Cozy Coupe.Ibindi birango by'isosiyete birimo Baby Born na Na! Na!Oya!gutungurwa.
Pixel Zoo yashinzwe mu 2013, inatanga ibikubiyemo no kuranga abakiriya nka LEGO, Imyidagaduro ya mbere, Amahugurwa ya Sesame na Saban.Isosiyete ikoresha abakozi b'igihe cyose bagera kuri 200.
Gillett yabwiye Variety ati: "Hamwe n'ibirango byose bizwi (MGA), hari byinshi dushobora gukora".“Ubushobozi bw'inkuru zacu ntibugira umupaka.Ariko twashakaga gutangirana ninkuru, kandi inkuru nibintu byose.Byose nukuvuga inkuru, kutagurisha ibicuruzwa.ibirango. ”
(Hejuru)
Igihe cyo kohereza: Ugushyingo-16-2022
