Nancy Xia, kugurisha ibicuruzwa byoherezwa hanze▏nancy@weijuntoy.com▏12 Kanama 2022
KFC vs McDonald Ibikinisho
KFC's 1 Kamena Umunsi w'Igikinisho cyabana batona hamwe na Pokemon birimo pikachunle / agasanduku k'umuziki na Koda Duck Umuziki. Ninde ushobora kuvuga ngo oya kuri coda yifungiye ikimenyetso cyamaboko yubusa, hamwe nabantu bamwe bakuru bafite ubushake bwo kurya amafunguro y'abana kugirango babone iyi Doal Coda Duck Duck Doal Duck Doal.
Gutandukana hamwe nibikinisho, igikinisho cyamamaza nibindi bitangwa nuburyo bwo kuzamurwa, ariko mumarushanwa ya IP yibiryo byihuta, kugirango abaguzi benshi bihutira kwihuta muri resitora yihuta hamwe nibikinisho byihuta.
Uyu mwaka, KFC yahujije na Koda Duck, Pop-mart Dimoo na Bing DUNN DA DUNT DUNT yo gutangiza icyitegererezo bitatu bizwi, bateje ubwoba. Vuba aha, KFC yatangije kandi urukurikirane rw'ikarito rw'Ubuyapani rw'ibikinisho bito by'injangwe, Lehua Virtual Ikigirwamana cy'Umukobwa A-animation "igihe".
Ku rundi ruhande rwa McDonald nakunze kwambuka imbibi, mu ntangiriro z'uyu mwaka, uwambere yatangiza ibikoresho by'injangwe ari injangwe, bibe igiterane. Vuba aha, yanafatanyaga nabaminiye, "inkuru yumucyo ya Disney" na Nanci kureba, kandi itangiza urukurikirane rwibikinisho bya peripheral. Yafatanyaga kandi n'ubushakashatsi bw'Ubushinwa bwo gutangiza ingofero y'abana, na KFC imbere PK.
Impande zombi zuru ruhererekane rwibikinisho bishimishije, peripheral, irashobora kuvugwa kugirango zumve neza uburyohe bwumuguzi bato. By'umwihariko, IP na Brand hamwe na Pleiphele ntarengwa, igihe cyose irashobora guhinduka ikintu gishyushye. Kugirango ukomeze ibiryo byihuta muhire hamwe nibirango bisa, hamwe nibindi bimenyetso bya resitora. Ibyavuzwe haruguru byerekana igikinisho cyo gukinisha uruhare runini ku isoko kandi byiza biva ku isoko.
Ibikinisho by'ibiryo kuva Weijun
Ibikinisho bya Weijun, uwakoze umwihariko wibikinisho bya plastike imyaka irenga 20. Twabyaye kandi ibikinisho byo mu rwego rwo hejuru kubirango bimwe na bimwe byibiribwa no kwisi yose. Dufite amahugurwa yo kutagira umukungugu wihariye kugirango dukore ibikinisho. Niba uri swack / bombo / shokora cyangwa izindi mbuga yibiribwa, Pls wumve neza ko twatwandikira kugirango duteze igikinisho cyibikinisho.
