Mu myaka yashize, hamwe n "" ibintu byose birashobora kuba impumyi ", ibikinisho by'imyambarire bigenda byinjira mumaso ya rubanda. Ibikinisho by'imyambarire, bizwi kandi nk'ibikinisho by'ubuhanzi cyangwa ibikinisho byabashushanyije, bihuza igitekerezo cyubuhanzi, igishushanyo, icyerekezo, gushushanya, ibishushanyo nibindi bintu, kandi cyane cyane kubantu bakuru. Amakuru yerekana ko hari umwanya munini wo guteza imbere isoko ryimikino. Ingano yisoko yavuye kuri miliyari 6.3 yu yu mwaka wa 2015 igera kuri miliyari 22.9 yu 2020, hamwe na CAGR yimyaka itanu ya 29.45%. Raporo y’ishuri ry’ubumenyi bw’imibereho mu Bushinwa Forst Sulivan ireba imbere Ikigo cy’ubushakashatsi mu nganda, inganda z’imikino yo mu Bushinwa ziracyari mu gihe cy’iterambere, aho imiraba y’Abashinwa ikina cyane kandi ikundwa n’abaguzi, biteganijwe ko isoko ryose rizarenga Miliyari 76 z'amafaranga yu 2024, 2027 Ubushinwa bwo gukina isoko ry’isoko bizaca kuri miliyari 160.
Amasosiyete menshi yo gukinisha imyambarire yatangiye kwinjira mumasoko yo hanze, kandi bimwe mubishushanyo byabashinwa nabyo byatsindiye abakiriya bo mumahanga, byerekana imbaraga zikomeye zo guhanga udushya ndetse n’umuco. Ibikinisho by'imyambarire ntibikiri ibyo kwishimisha kubantu bake, ahubwo byazamutse muburyo bwo mu mwuka no mu muco.
Ibikinisho bigezweho bisobanura iki ku rubyiruko? Nigute ushobora gukora ishusho ya IP ifite indangagaciro zubushinwa ningaruka mpuzamahanga?
Offline, imyanya igaragara mumasoko manini manini manini atwarwa nububiko bwimyambarire hamwe nimashini zicuruza, kandi abantu bishimiye gukoresha amafaranga icumi kugirango bagure "Choxing nto". Kurubuga, imideli yo gukinisha imideli yo murugo POP Mart yarushije Lego na Bandai umwaka wa kabiri yikurikiranya kugirango ibe igurishwa rya mbere mubyiciro by ibikinisho kumunsi wa Tmall's Singles 'Day. Byongeye kandi, ingoro ndangamurage zimwe na zimwe zirimo kugerageza gushyira ahagaragara ibicuruzwa ndangamuco n’ubuhanga mu buryo bw’agasanduku gahumye, amasosiyete gakondo yapakira ibicuruzwa agerageza amazi, kandi amasosiyete menshi ya interineti nayo arimo kwisuka muri uru ruganda ...
Ubu ni urubyiruko rukoresha amafaranga menshi, ariko kandi ni ukugerageza kwinjiza ibihangano mubuzima bwa buri munsi ku giciro cyiza. Inyuma yisanduku ihumye, isoko rinini ryo gukoresha umuco riragaragara, kandi abantu benshi ntibabura kwibaza - igikinisho kigenda ki? Kuki ikunzwe cyane? Ubushuhe buraramba?
1.Ibikinisho by'imyambarire: Uburyo bushya bwubucuruzi buhuza ubuhanzi nubucuruzi
Ni ibihe bikinisho bigezweho? Ubwumvikane bwiganje mu nganda ni uko ibikinisho by'imyambarire, bisobanuwe neza, byatangiriye muri Hong Kong no mu Buyapani mu mpera z'ikinyejana cya 20 kandi byakozwe n'abashushanyaga n'abahanzi bigenga, bizwi kandi nk'ibikinisho by'ubuhanzi cyangwa ibikinisho byabashushanyije.
Akenshi byashushanyijeho umuhanda muto, kwigomeka no kurwanya imiyoboro rusange, kandi bigakorwa mubwinshi kandi ku giciro cyo hejuru, gukoresha ibikinisho by'imyambarire byabanje kugarukira ku ruziga ruto.
Mu ntangiriro z'ikinyejana cya 21, igitekerezo cya hip-play cyahujwe n'inganda za animasiyo na televiziyo byaho mu Burayi, Amerika n'Ubuyapani, maze havuka ibicuruzwa byinshi bizwi cyane ku isi hip-play ndetse n'amashusho, nka KAWS, BE @ RBRICK n'ibindi.
Iyo ibikinisho by'imyambarire byinjiye kumugabane wUbushinwa, bigenda bitandukana muburyo, kandi imyanya yabo iva mubikinisho byubuhanzi cyangwa ibikinisho byabashushanyo bigana ku isoko rinini - ubuhanzi bukikije isoko.
Usibye agasanduku k'impumyi gakunzwe cyane, ikiganza, ibikinisho bya BJD (ibikinisho byimukanwa hamwe) nabyo bishyirwa mubyiciro by'ibikinisho bigezweho, igiciro kiva ku mafaranga icumi kugeza ku bihumbi mirongo.
Ibigo byinshi bifitanye isano nigikinisho byinjiye murwego rwinganda, kandi icyerekezo cyibikinisho cyibidukikije byabanje gushingwa kuva mubishushanyo mbonera, kubyara no kugurisha kugeza kumasoko yubucuruzi bwa kabiri ndetse n’imurikagurisha rinini rya interineti.
2.Kuki abakiri bato bakunda ibikinisho by'imyambarire?
"Niba hari igipupe nifuza kugura rwose, hari ikintu kijyanye nacyo kimbwira, kandi ayo marangamutima n'ibyiyumvo ni ibintu bifatika." Umukinnyi umwe wumukinyi wumukinnyi wasobanuye intego ye. Igikinisho cyimyambarire idafite inkuru yimbitse nkinyuma, ariko byoroshye kubyara amarangamutima hamwe nabaguzi, imiterere yacyo irangizwa nabaguzi kugirango berekane amarangamutima yabo.
3.Gutsimbataza umuco ugezweho hamwe nubuzima burambye buracyakemutse
Kugeza ubu, ibigo byinshi bikinisha bikinisha byerekana imiterere "agasanduku gahumye" bakoresheje ibipfunyika, ingano, uburyo bwo kugurisha hamwe nigipimo cyihishe. Ariko iyi fomu ntabwo yambere mubwoko bwimyidagaduro yimyidagaduro, kandi ni uburyo bwo kugurisha gusa. Intandaro yinganda zimikino iracyari muburyo bwibirimo, kandi inganda zimikino yubushinwa zigomba gukomeza gushakisha izindi moderi no gushiramo ibintu byinshi by’umuco n’ibishushanyo by’Abashinwa kuruta imvugo na sisitemu byakozwe n’amasosiyete nka Lego na Disney.
Niba icyerekezo kizaza cyibikinisho byimyambarire ari ugutezimbere mubuhanzi, noneho ubunini bwubuhanzi bwibishushanyo mbonera byerekana imideli bigomba kongerwa, kugirango habeho rwose abahanzi bashobora kwerekana ijwi rya The Times. "Uyu munsi, amashusho menshi tubona ashobora kuba ari ay'iburengerazuba. Mu bihe biri imbere, tuzabona imikino ikunzwe cyane ihumekwa n'abantu nk'abashinwa b'inkota bazenguruka isi?" "Biterwa ahanini n'umuco w'Abashinwa wabashushanyije."
Urubuga:https://www.weijuntoy.com/
Ongeraho: No 13, Umuhanda wa FuMa, Umuryango wa Chigang, Umujyi wa Humen, Umujyi wa Dongguan, Intara ya Guangdong, Ubushinwa
Igihe cyo kohereza: Ugushyingo-23-2022
