Raporo ngarukamwaka ikubiyemo amakuru yatanzwe na ba nyir'umutungo bwite mu by'ubwenge 82 mu myidagaduro, ibikinisho, imideri, ibiribwa n'ibinyobwa ndetse no mu zindi nzego, aho kugurisha ibicuruzwa byemewe bifite miliyari 273.4 z'amadolari y'Amerika, hafi miliyari 15 z'amadolari kuva mu 2021.
NEW YORK, NY / ACCESSWIRE / Ku ya 27 Nyakanga 2023 / Uruhushya Global, umuyobozi mu gutanga impushya, uyu munsi rwatangaje ko rutegerejweho buri mwaka n’ubushakashatsi buteganijwe buri mwaka ku bafite uburenganzira ku isi. Raporo y'uyu mwaka yerekana ko kugurisha ibicuruzwa byemewe by’umuguzi bizaba miliyari 273.4 z'amadolari mu 2022, aho iterambere muri rusange rirenga miliyari 26 z'amadolari ku bicuruzwa birenga 40 byavuzwe muri raporo.
Raporo ngarukamwaka ya Global Top Licensers ikusanya amakuru ku bicuruzwa byo kugurisha ku isi ndetse n'uburambe ku bicuruzwa by’abaguzi babiherewe uruhushya kuva ku bicuruzwa binini ku isi mu byiciro bitandukanye, birimo imyidagaduro, siporo, imikino, ibikinisho, ibirango by'amasosiyete, imyambarire n'imyambaro.
Inganda zidagadura zikomeje kwinjiza amafaranga menshi y’impushya, aho abaterankunga batanu ba mbere ku isi bonyine binjiza miliyari 111.1 z’amadolari. Isosiyete ya Walt Disney yashyize ahagaragara iterambere ryinshi mu 2022, aho kugurisha ibicuruzwa by’ibicuruzwa byemewe byiyongereyeho miliyari 5.5.
Umuyobozi w'ikigo cya EMEA muri License Global, Ben Roberts yagize ati: "Nubwo ibibazo by’ubukungu ku isi byagize ingaruka ku cyizere cy’umuguzi no guhungabanya inganda zose, uburyo bwo gutanga ibicuruzwa bigezweho byahindutse, bishyashya kandi bitera imbere". Ati: “Ibisubizo byerekana ko isoko rizatera imbere. Tuzabona iterambere ryinshi mu 2022 mu gihe ibigo bireba guhura n'abafana n'abaguzi mu buryo bushya kandi bushimishije. ”
Mattel yatangaje ko iterambere ryagaragaye cyane mu gihe, aho kugurisha ibicuruzwa by’abaguzi byemewe byavuye kuri miliyari 2 z'amadolari muri 2019 bikagera kuri miliyari 8 mu 2022. Ubushakashatsi bwakozwe nko kwagura ikirango cya Mattel kugira ngo bushyigikire Barbie bwerekana uburyo kwagura umutungo bwite mu by'ubwenge bishobora gutuma iterambere ryiyongera. .
Ibigo bishya byashyizwe muri raporo ya 2023 y’abatanga uburenganzira ku isi harimo Jazwares, Zag, Isosiyete ya Wellness ya Scholl, Just Born Quality Confections, Toikido, Studios ya Fleischer, AC Milan, B. Duck, Cardio Bunny na Duke Kahanamoku, n'abandi.
Usibye kwerekana amakuru y’imari ya sosiyete, License Global iteganya ejo hazaza h’inganda muri raporo yayo ya Brandscape, ikoresha imibare y’ubushakashatsi mu guhanura ibizagerwaho mu 2024 na nyuma yaho. 60% by'ababajijwe bavuze ko imyambarire ari agace gakomeye ko kongera uruhare, ingaruka no kumenyekanisha binyuze mu bufatanye. 62% by'ababajijwe bavuze kandi ko imyambarire izaba icyiciro cya mbere ugomba gusuzuma mugihe ukorana nababifitemo uruhushya muri 2024.
Umuyobozi wungirije wa Amanda Cioletti yagize ati: "Abayobozi 10 ba mbere ku isi bonyine batanze impuzandengo ya 19% mu mwaka ushize, byerekana ubushobozi bwagutse ndetse no gukomeza inzira y’isoko ry’ibicuruzwa byemewe, ndetse n’inyungu z’abaguzi mu kwagura ibicuruzwa bicuruzwa." perezida. ibikubiye hamwe ningamba zamasoko ya Informa Marks Global Licensing Group, ikubiyemo ibirango byitangazamakuru Uruhushya rwisi, Impushya zo kwerekana imurikagurisha, Ibicuruzwa byemewe byu Burayi hamwe ninama yo guhanga udushya no gutanga uruhushya. Ati: “Inganda ziratera imbere, kandi amakuru yatanzwe muri raporo yemeza ubuhanga n'imbaraga ingamba z'ubucuruzi zemewe zitanga ba nyir'ibicuruzwa, abakora ibicuruzwa n'abacuruzi. Tutitaye ku bihe by'ubukungu, abantu bazakwegera ibirango n'ibirango bizeye. Ubufaransa. Urukundo. Uruhushya rutanga inzira yemejwe yo kugurisha abaguzi. ”
Uruhushya rwa Global, igice cyitsinda rya Global Licensing Group, nicyo gitabo cyambere mu bucuruzi bwo gutanga ibicuruzwa, gitanga ibihembo byatsindiye ibihembo birimo amakuru, imigendekere, isesengura na raporo zidasanzwe ku bicuruzwa by’umuguzi ku isi no ku masoko yo kugurisha. Binyuze mu kinyamakuru cyacyo, ku rubuga rwa interineti, amakuru ya imeri ya buri munsi, imbuga za interineti, videwo n'ibisohoka mu birori, Uruhushya rwa Global rugera ku bayobozi barenga 150.000 n'abahanga mu masoko akomeye. Iki kinyamakuru kandi cyatangajwe kumugaragaro ibikorwa byinganda zirimo imurikagurisha ryemewe, imurikagurisha ry’ibicuruzwa by’iburayi, imurikagurisha ry’impushya za Shanghai hamwe n’inama yo guhanga udushya no gutanga uruhushya.
Itsinda rya Informa Markets 'Global Licensing Group, ishami rya Informa plc (LON: INF), numuteguro wambere utegura imurikagurisha akaba nabafatanyabikorwa mubitangazamakuru mubikorwa byimpushya. Inshingano zayo ni uguhuriza hamwe ibicuruzwa nibicuruzwa kugirango dutange amahirwe yo gutanga uruhushya kwisi yose. Itsinda ryita ku isoko rya Informa Markets ritanga ibintu bikurikira hamwe nibicuruzwa byamakuru byinganda zitanga uruhushya: Imurikagurisha ryemewe, imurikagurisha ry’ibicuruzwa by’iburayi, imurikagurisha ry’impushya zo mu bwoko bwa Shanghai, imurikagurisha ry’ibicuruzwa & Inshingano zo guhanga udushya ndetse n’impushya zo ku isi. Ibikorwa byitsinda ryisi yose byatewe inkunga na International International Licensing Corporation.
Reba verisiyo yinkomoko kuri accesswire.com: https://www.accesswire.com/770481/Disney-Pokmon-Mattel-kandi-Byinshi-Izina-License-Isi yose
Igihe cyo kohereza: Nzeri-11-2023
