Vuba aha, ubufatanye buheruka hagati ya McDonald na Pokémon bwateje impagarara. Mu mezi make ashize, "Da Duck" ya KFC nayo ntiyabitswe. Ni izihe mpamvu zibitera?
Ubu bwoko bwibiryo bihambira igikinisho bifatwa nkubwoko bw "igikinisho cya bombo", none ubu icyamamare "igikinisho candyed" kurubuga rusange. Imiterere y "ibiryo" na "gukina" yarahindutse. Ugereranije n'ibikinisho, ibiryo byahindutse "isahani yo kuruhande".
Dukurikije amakuru yatangajwe na Zhiyan Consulting, isoko ry'ibikinisho bya bombo ryazamutse mu myaka yashize. Muri byo, kugurisha ibikinisho bya bombo n'umubare w'abaguzi byiyongereye cyane kuva muri 2017 kugeza 2019, kandi benshi mu baguzi bakiri bato nyuma ya 95. Bita cyane ku gukina no kwinezeza by'ibiryo.
Hamwe n'umuvuduko wihuse wubuzima, Candy Play irashobora kuba igikoresho cyiza cyo kugabanya imihangayiko kubakiri bato, kandi gishobora kubatera guhanga.
Byongeye kandi, iyi myitwarire yo kugura ibiryo no gutanga ibikinisho bituma abakiriya bumva ko bungutse. "Ikiguzi-cyiza", "gifatika" na "super value" byavuzwe inshuro nyinshi nurubyiruko. Ninde udashobora kugura ibintu bibiri kumadorari imwe?
Ariko hari nabaguzi batari bake bagura imyenda yemewe kubwimpano kuberako bakunda impano cyane.
Mu mitekerereze yuko nibabura uyu muhengeri, ntuzongera kubaho, abaguzi benshi bazatanga ibyemezo byanze bikunze. N'ubundi kandi, gushidikanya ni byinshi cyane, kandi abantu muri rusange bita cyane ku byishimo ako kanya, bityo ntibashaka kubura ibyo bakunda.
Mubyukuri, abantu benshi bafite "icyegeranyo gikabije-gihatira". Hariho imvugo muri psychologiya: Mubihe bya kera, kugirango babeho, abantu bagomba gukomeza gukusanya ibikoresho byo kubaho. Ubwonko bwumuntu rero bwahinduye uburyo bwo gushimangira: gukusanya bizaha abantu umunezero no kunyurwa. Icyegeranyo kimaze kurangira, kunyurwa bizashira, bigusaba gukomeza gushora imari mucyiciro gikurikira cyo gukusanya.
Uyu munsi, ibigo byinshi bihora bishakisha aho bihurira nabaguzi mubikinisho bihanga hamwe na IP inspiration. Ariko mugihe dukurikirana umunezero, dukeneye gutekereza cyane: uburyo bwo kuringaniza "kurya" no "gukina"?
Igihe cyo kohereza: Nzeri-05-2022
