Vuba aha, ubufatanye buherutse hagati ya Mcdonald na Pokémon yateje impagarara. Kandi amezi make ashize, "da duck" ya KFC nayo yari atarabitswe. Ni izihe mpamvu ziyi ngingo?
Ubu bwoko bwo guhambira ibiryo bufatwa nk'ubwoko "igikinisho cambo", none icyamamare cy "gukinisha candio" ku rubuga rusange kirazamuka. Imiterere y "ibiryo" na "Gukina" byarahindutse. Ugereranije n'ibikinisho, ibiryo byahindutse "ibiryo byo kuruhande".
Dukurikije amakuru yashyizwe ahagaragara na zhiyan kugisha inama, isoko ryibikinisho rya bombo ryakuze mumyaka yashize. Muri bo, kugurisha igikinisho cambo n'umubare w'abaguzi byiyongereye ku buryo bugaragara kuva 2019, kandi benshi mu baguzi bakiri bato nyuma ya 95. Bitondera cyane ku gukina no gusetsa ibiryo.
Hamwe nubuzima bwihuse bwubuzima, umukino wa bombo urashobora kuba igikoresho gikwiye cyo gutabara urubyiruko, kandi gishobora gutuma guhanga kwabo.
Byongeye kandi, iyi myitwarire yo kugura ibiryo no gutanga ibikinisho bituma abaguzi bumva ko bakoze inyungu. "Igiciro-cyiza", "gifatika" na "agaciro gakomeye" kivugwa inshuro nyinshi nurubyiruko. Ninde udashobora kugura ibintu bibiri kumadorari imwe?
Ariko kandi hari abaguzi bake bagura imyenda yemewe kubwimpano kubera gusa kuberako bakunda impano cyane.
Mu mitekerereze ko nibasiba uyu muraba, ntihazongera kubaho, abaguzi benshi bazashyiraho amategeko. N'ubundi kandi, gushidikanya ni byinshi cyane, kandi abantu muri rusange bitaye cyane kubyerekeye umunezero ako kanya, kugirango badashaka kubura ibyo bakunda.
Mubyukuri, abantu benshi bafite "gukusanya indwara zidasanzwe". Hariho kuvuga muri psychologiya: Mubihe bya kera, kugirango abantu barokoke, abantu bagomba gukomeza gukusanya ibikoresho byo kubaho. Ubwonko bwumuntu rero bwahindutse uburyo bushishikarije: gukusanya bizaha abantu kumva umunezero no kunyurwa. Nyuma y'ikusarure birangiye, ibyo kunyurwa bizashira, bigutera gukomeza gushora imari mu kigero gikurikira.
Muri iki gihe, ubucuruzi bwinshi buhora ashakisha ingingo nziza hamwe nabaguzi mubikinisho byo guhanga no guhumeka. Ariko mugihe dukurikirana umunezero, dukeneye gutekereza byinshi: Nigute uhuza "kurya" na "gukina"?
