Iserukiramuco ngarukamwaka rya Black vendredi muri Amerika ryatangiye mu cyumweru gishize, ritangiza ku mugaragaro igihe cyo guhaha Noheri n'Ubunani mu Burengerazuba. Mugihe igipimo kinini cy’ifaranga mu myaka 40 cyashyize igitutu ku isoko ry’ubucuruzi, ku wa gatanu w’umukara muri rusange washyizeho amateka mashya. Muri byo, ibikinisho bikomeza gukomera, bihinduka imbaraga zingenzi zo kuzamura ibicuruzwa muri rusange.
Umubare wabaguzi wageze ku rwego rwo hejuru, kandi gukoresha interineti byakomeje gukomera.
Ubushakashatsi bwakozwe n’ishyirahamwe ry’igihugu rishinzwe gucuruza (NRF) na Prosper Insightful & Analytic (Prosper) bwerekana ko ku wa gatanu w’umukara mu 2022, Abanyamerika miliyoni 196.7 baguze mu maduka no ku rubuga rwa interineti, biyongera hafi miliyoni 17 hejuru ya 2021 n’umubare munini. kuva NRF yatangira gukurikirana amakuru muri 2017. Abantu barenga miliyoni 122.7 basuye amaduka y’amatafari n’amabuye muri uyu mwaka, biyongereyeho 17 ku ijana guhera mu 2021.
Umunsi wa gatanu wumukara ukomeje kuba umunsi ukunzwe cyane mububiko. Abaguzi bagera kuri miliyoni 72.9 bahisemo uburambe bwo guhaha imbonankubone imbonankubone, aho bava kuri miliyoni 66.5 mu 2021. Ku wa gatandatu nyuma ya Thanksgiving niko byari bimeze, hamwe n’abaguzi b’amaduka miliyoni 63.4, bivuye kuri miliyoni 51 umwaka ushize. MasterCard's Spending-pulse yatangaje ko kwiyongera kwa 12% kugurisha mu maduka ku wa gatanu w’umukara, ntabwo byahinduwe n’ifaranga.
Nk’uko ubushakashatsi bwakozwe na NRF na Prosper bwabigaragaje, abaguzi babajijwe bakoresha impuzandengo y’amadolari 325.44 mu kugura ibijyanye n’ibiruhuko mu mpera z'icyumweru, aho yavuye ku madolari 301.27 mu 2021. Amenshi muri yo ($ 229.21) yari agenewe impano. “Igihe cy'iminsi itanu yo guhaha cyo gushimira gikomeje kugira uruhare runini mu gihe cyo guhaha mu biruhuko.” Phil Rist, visi perezida mukuru wingamba muri Prosper. Ku bijyanye n'ubwoko bw'ibyaguzwe, 31 ku ijana by'ababajijwe bavuze ko baguze ibikinisho, icya kabiri nyuma y'imyenda n'ibikoresho (50 ku ijana), biza ku mwanya wa mbere.
Kugurisha kumurongo byageze ku rwego rwo hejuru, kugurisha ibikinisho bya buri munsi byiyongereyeho 285%
Imikorere y ibikinisho kurubuga rwa e-ubucuruzi iragaragara cyane. NRF ivuga ko kuri uyu wa gatanu w’umukara hari abaguzi miliyoni 130.2 kuri interineti, biyongereyeho 2% kuva 2021. Nk’uko Adobe Analytics ikurikirana ibice birenga 85% by'abacuruzi 100 ba mbere bo muri Amerika bacuruza ku rubuga rwa interineti, abaguzi bo muri Amerika bakoresheje miliyari 9.12 z'amadolari mu kugura kuri interineti mu gihe cyo ku wa gatanu w’umukara, bikiyongeraho 2,3% ugereranije n'icyo gihe cyashize. Ibyo biva kuri miliyari 8.92 z'amadolari mugihe kimwe muri 2021 na miliyari 9.03 z'amadolari mugihe cya "Black vendredi" muri 2020, indi nyandiko, iterwa no kugabanuka cyane kuri terefone zigendanwa, ibikinisho n'ibikoresho byo kwinezeza.
Adobe ikomeza ivuga ko ibikinisho byakomeje kuba icyamamare ku baguzi ku wa gatanu w’umukara muri uyu mwaka, aho igurishwa rya buri munsi ryiyongereyeho 285% ugereranije n’igihe cyashize umwaka ushize. Imwe mu mikino ishyushye n'ibicuruzwa bikinishwa muri uyu mwaka harimo Fortnite, Roblox, Bluey, Funko Pop, ibikoresho bya National Geographic Geoscience n'ibindi. Amazon yavuze kandi ko urugo, imideri, ibikinisho, ubwiza nibikoresho bya Amazone aribyo byiciro byagurishijwe cyane muri uyu mwaka.
Amazon, Walmart, Lazada nabandi batanga amasezerano menshi muri uyumwaka ugereranije nimyaka yashize, bakayagura icyumweru cyangwa kirenga. Nk’uko Adobe ibivuga, kimwe cya kabiri cy'abaguzi bahindura abadandaza ku giciro cyo hasi kandi bagakoresha “ibikoresho byo kugereranya ibiciro kuri interineti.” Kubwibyo, muri uyu mwaka, e-ubucuruzi bumwebumwe bwifashishije uburyo butandukanye bwo kwamamaza bisobanura "kuzamuka cyane".
Kurugero, SHEIN na Temu, ishami rya e-ubucuruzi ryambukiranya imipaka rya Pinduoduo, ntabwo ryatangije gusa kugabanuka gukabije mugihe cyo kuzamura “Umunsi wa gatanu wumukara”, ariko kandi ryazanye kumasoko yabanyamerika ikusanyirizwa hamwe-ijambo ryimibereho myiza. na kode yihariye ya KOL. TikTok yanatangije ibirori nkamarushanwa ya sitidiyo ya sitidiyo ya Live, ikibazo cyo kugura amashusho yo kuwa gatanu wumukara, no kohereza kode yo kugabanya kumurongo. Nubwo aba upstarts batarakora ibikinisho mubyiciro byabo byingenzi, hari ibimenyetso byerekana ko bazana impinduka nshya mubucuruzi gakondo bwa e-bucuruzi bwabanyamerika, bukwiye kubireba.
Epilogue
Imikorere idasanzwe yo gukoresha ibikinisho muri Amerika "Black vendredi" yerekana ko isoko rikenewe cyane kubera igitutu cy’ifaranga. Nk’uko isesengura rya NRF ribigaragaza, kwiyongera ku mwaka kugurisha ibicuruzwa mu gihembwe kizatangira mu mpera z'Ukuboza bizava kuri 6 ku ijana kugeza kuri 8 ku ijana, biteganijwe ko byose bizagera kuri miliyari 942.6 kugeza kuri miliyari 960.4. Ibyumweru birenga bibiri mbere ya Noheri, tegereza isoko ryabaguzi ibikinisho kugirango bikomeze umuvuduko mwiza.
Igihe cyo kohereza: Ukuboza-14-2022
