Umunsi mukuru wumwirabura wa ngarukamwaka wo kuwa gatanu muri Amerika watangiye mucyumweru gishize, ujugunye ku mugaragaro kuri Noheri n'umwaka mushya mu burengerazuba mu burengerazuba. Mugihe igipimo cyifaranga cyane mumyaka 40 cyashyize igitutu kumasoko yo kugurisha, kuwa gatanu wirabura nkuko byose byashyizeho inyandiko nshya. Muri bo, gukoresha igikinisho bikomeje gukomera, kuba imbaraga zingenzi zo gutwara imikurire.
Umubare wabaguzi wibasiye amazi mashya, kandi offline yakomeje gukomera.
Amakuru yubushakashatsi yashyizwe ahagaragara na federasiyo yigihugu (NRF) kandi atera imbere ubushishozi & gusesengura (gutera imbere muri miliyoni 192. 70.
Ku wa gatanu wumukara ukomeje kuba umunsi uzwi cyane mugucuruza mububiko. Abaguzi bagera kuri miliyoni 72.9 bahisemo guhangana na miliyoni 6,9.5 mu miliyoni 66.5 muri 2021. Ku wa gatandatu nyuma yo gushimira byari bimwe, hamwe na miliyoni 63.4 mu bubiko umwaka ushize. Mastercard yakoresheje-Pulse yatangaje ko yiyongera 12% yo kugurisha-mububiko ku wa gatanu wirabura, ntabwo yahinduwe kugirango ahindurwe.
Nk'ubiteganya NRF na Prosper Abaguzi babikora, abaguzi bakoze ubushakashatsi kumara $ 325.44 ku mugezi ujyanye n'ibiruhuko muri wikendi, uva kuri $ 301.27 muri 2021) yagenewe impano. "Iminsi itanu yo gushimira igihe ikomeje kugira uruhare runini muri shampiyona y'ibiruhuko." Phil Rist, visi perezida w'ingamba za Phinty utera imbere. Ku bijyanye n'ubwoko bwo kugura, 31 ku ijana by'ababajijwe bavuze ko baguze ibikinisho, icya kabiri gusa kumyenda gusa nibikoresho (50 ku ijana), byabereye mbere.
Kugurisha kumurongo bikubise amateka hejuru, hamwe nigikinisho cya buri munsi cyo kugurisha 285%
Imikorere yibikinisho kuri e-ubucuruzi ni icyamamare. Muri uyu mwaka hari miliyoni 130.2. Dukurikije isesengura rya Adobe, tracks zirenga 85% bya Amerika Abacuruzi ba mbere, Amerika yakoresheje miliyari 9.12 ku bijyanye no guharanira ku wa gatanu mu gihe cy'Irabura, hejuru ya 2.3% mu gihe kimwe umwaka ushize. Ibyo bivuye kuri miliyari 8.92 z'amadolari y'iki gihe kimwe na miliyari 2021 na $ 9.03 kuri "Indi nyandiko, itwarwa no kugabanuka kwimbitse kuri terefone zigendanwa, ibikinisho n'ibikoresho byo kwinezeza.
Ibikinisho byakomeje icyiciro cya none kubaguzi bo kuwa gatanu wirabura muri uyumwaka, ugereranije buri munsi, hasigaye abantu 285% kuva mu gihe kimwe umwaka ushize, nk'uko byasezeranijwe. Bimwe mumikino ishyushye no gukinisha muri uyu mwaka birimo Fortnite, Roblox, ubururu, fuko pop, geografiya yigihugu geografiya ya geografiya yigihugu. Amazone yavuze kandi mu rugo, imyambarire, ibikinisho, ubwiza n'ibikoresho bya Amazone byari ibyiciro byo kugurisha neza muri uyu mwaka.
Amazone, Walmart, Lazada nabandi batanga amasoko menshi muri uyumwaka ugereranije ni mumyaka yashize, kandi barabagura icyumweru cyangwa irenga. Dukurikije Adobe, harenze kimwe cya kabiri cy'abaguzi bahindura abadandaza mu biciro biri hasi no gukoresha ibikoresho "byo kuringaniza ibiciro byo kuringaniza." Kubwibyo, uyu mwaka, ibintu bimwe na bimwe bya e-ubucuruzi binyuze muburyo butandukanye bwo kwamamaza "kuzamuka".
Kurugero, Shein na Teu, ishami ryumupaka wambukiranya imipaka rya PinduOdoo, ntabwo ryatangije igabana risanzwe gusa mu gihe cyo kuzamurwa mu rwego rwo kuzamurwa mu ntera - nomero yo kugabana. Tiktok yanatangije ibintu nk'imbonerahamwe y'imbonerahamwe ya Live Studio, ku wa gatanu wirabura kuhaha amashusho, no kohereza kode yo kugabanuka kumurongo. Nubwo aba vestarts bataragira icyo bakora icyiciro cyabo nyamukuru, hari ibimenyetso byerekana ko bazana impinduka nshya kuri e-ubucuruzi bwa e-ubucuruzi, bukwiye kureba.
Epiologue
Imikorere idasanzwe yo kunywa igikinisho muri Amerika "Umukara wa gatanu Dukurikije isesengura rya NRF, iterambere ry'umwaka ku mwaka ku mwaka ritangira mu mpera z'Ubukuru. Ibyumweru birenga bibiri mbere ya Noheri, tegereza ko igikinisho cyabaguzi kugirango ukomeze umwanya mwiza.
