Animation ninzira nziza yo kubaka IP y'abana

IPni impfunyapfunyo y "umutungo wubwenge", igisobanuro cyacyo cyambere ni "ubumenyi (umutungo) nyirubwite" cyangwa "nyirubwite (umutungo), ni uburenganzira bwumutungo udasanzwe, mubihe byinshi, hafi ya byose ntibishobora kubona urugero rusobanutse neza, ni a ubwoko bwishusho, amarangamutima, ikirango nibindi byinshi bivanze.

IP y'abana inkuru "nshya"

Ushobora kuba warabonye amashusho yikarito nka Calabash Bavandimwe na Ihene nziza na Big Big Wolf inshuro zitabarika, ariko mubyukuri, bafite ikindi gisobanuro, cyitwa IP y'abana, kandi iyi niyo nkuru "nshya" yibicuruzwa biri murugo byambere byuburezi bwambere. . Yang Wei, umuyobozi mukuru w’indirimbo y’abana ya Bewa, yavuze ko mu gihe kiri imbere, Bewa izakora IP ikomeye mu rwego rw’abana, kandi ikoreshe ikirango cya IP kugira ngo yinjire mu buryo bwuzuyeabana consumeringanda.

“Kuva Dona yashingwa, twibanze cyane ku iterambere rya IP. IP IP yacu iroroshye cyane, kandi nabo ubwabo bitiriwe "ibiryo bya gourmet". Icyongereza cya Dona ni 'donut'. ” Umuyobozi wa “Dona” wa New Oriental Chen Wanqing yagize.

Mubyukuri, IP ntabwo ari igitekerezo gishya. Imwe mumarushanwa yibanze yo kumenyekanisha abana bato bato bato nka Disney, Qiaohu na DORA ningaruka za IP mugihe kirekire. Kuri ba rwiyemezamirimo bariho ubu bitangiye ibicuruzwa byabana, IP nayo ni umutungo wingenzi bagomba gushingiraho.

Mugihe cyinjira cyane mumigabane, IP imaze kuba ijambo rishyushye, muri firime na tereviziyo, imikino nizindi nganda zidagadura zikunze kugaragara. Mu rwego rwabana, IP nayo irabigiramo uruhare, ariko ibyinshi mubiganiro byerekeranye nibicuruzwa byo hanze - Disney, Tiger, DORA, SpongeBob Squarepants, Teletubbies nizindi IP zimenyerewe.

Ariko, mubyukuri, izi IP ntabwo zisa muri kamere. Duhereye ku myigire myiza yuburezi, iyi IP irashobora kugabanywamo ubwoko bubiri: niba IP ikora intego yuburezi, yitwa "uburezi IP"; niba uburezi bukora agaciro ka IP, byitwa imyidagaduro IP. “Disney” irashobora kwitwa uhagarariye imyidagaduro IP; “Qiaohu” irashobora kwitwa uhagarariye uburezi IP, mugihe imvange yitwa “DORA”. Ubushinwa bwa mbere bwa siyansi yuburezi bwambere TV "Kubaka Buzuza Uruhinja ku Isi" nayo iratera imbere kuri "uburezi IP".

IP ishimangira kumenyekanisha ibicuruzwa

Xu Keqian, washinze Shadow Puppeteer, yavuze ko mu gihe kiri imbere hazabaho IP nyinshi mu burezi. Hano aratekereza ko hari impamvu nyinshi: Icya mbere, aho uburezi bwujuje ibisabwa kugirango havuke IP. Igihe uburezi IP nibitabo bihuza, bizakomeza kugaragara kuruhande rwabana, bigize inyungu karemano; Icya kabiri, uburezi nisoko ryamamaye cyane. Kurugero, New Oriental na Hao Future, byashyizwe ku isoko ryimigabane, inyungu zabo zikomeye ziri mubirango byabo. Kubabyeyi babaguzi, ikirango nigice cyingenzi mubyemezo byabo byo gukoresha. Mubihe byinshi, IP nigice cyingenzi cyikirango, kongerera abaturage kumenya ikirango.

Mugihe kizaza, IP izarushaho kuba ingenzi mubikorwa byuburezi. Kugeza ubu, ukurikije isoko yose yuburezi, ikoreshwa no gutekereza kuri IP kumasoko yuburezi bwambere biragaragara ko arimbere. Kuva mu mwaka wa 2010, isoko ryo gusaba abana ryatangiye kwibanda kuri porogaramu zirimo, kandi buhoro buhoro rikora urukurikirane rw'amashusho ya IP yigisha amashusho. Kurugero, Bus ya Bao Bao ifata panda nkigishusho cyayo nyamukuru; Beva yahisemo inzuki; Donner yahisemo intare; Tin Woodman yahisemo JoJo inkoko; Ikiyoka gito cya mugenzi we ubwacyo ni ikiyoka cyiza cyiburengerazuba; Kubaka guhagarika umwana guhitamo kwisi ni arch, umuzenguruko na mpandeshatu shusho eshatu zisanzwe zikomoka kumashusho atatu meza ya Cong Cong, Ling Ling, akomeye, biragaragara, aba bantu barimo gushiraho IP uburezi bwabo bushya IP.

Animation ninzira nziza yo kubaka IP

Kuri ubu, televiziyo iracyafite imbaraga nkumuyoboro. TV ni ihuriro ryibikorwa byumuryango. Muri icyo gihe, usibye imiyoboro ya tereviziyo gakondo, kugurisha televiziyo bifite ubwenge na byo byatangiye kwiyongera. Turashobora kuvuga ko uruhare rwa TV mumyigire y'abana bato mugihe kizaza "rwiyongera" kandi "ntirugabanye". Kubana, animasiyo cyangwa ibitaramo bitandukanye nimwe mubintu byingenzi byo kureba kuri TV numuyoboro wingenzi kuri IP.

Ariko, niba tuzi kuburambe, ntibishoboka rwose kukwibuka udafite ibice 300. Habayeho ibice birenga 100 bya animasiyo, harimo Injangwe zanjye mbi, Ihene nziza na Boonie Bear, mugihe Building Block Block Baby ifite ibice birenga 500 byibirimo byumwimerere. Muri icyo gihe, imiyoboro yo gutangaza nayo ni ngombwa. Muri Kamena 2016, “Kubaka Ibibuza Abana Bituma Isi” byari bimaze gutambuka binyuze kuri tereviziyo zirenga 70, imbuga za interineti 10 zikunzwe cyane, udusanduku 10 twa televiziyo, 5 IPtvs na terefone zigendanwa 70, hamwe n’abakoresha miliyoni zirenga 10 n’abarenga 5 miliyoni abakoresha bakoresha buri kwezi. Nkimyiyerekano nyayo yabantu, Ihuriro ryayo ryakinnye amashusho arenga miriyoni 100, naho urubuga rwubufatanye bwabandi bantu hamwe nimbuga nyinshi za digitale zimaze gukina amashusho arenga miliyoni 500.

Kubwibyo, "urubuga rwa videwo + videwo ngufi" ni amahitamo meza, kubera ko amafaranga yo gukora no kuyatanga yagabanutse cyane, kandi urubuga rwa videwo ruriho ubu abana bato bafite uburezi bwiza bwambere ntibabura, ariko icyifuzo ni kinini, akenshi usanga intego yubufatanye muri kwibwiriza, nibisabwa nabyo ni byiza, birashobora kuvugwa ko arinzira nziza yo kubaka IP.