IPni amagambo ahinnye y "umutungo wubwenge", igisobanuro cyacyo cyumwimerere ni "ubumenyi (umutungo) cyangwa" umutungo) nyirubwite, ni ibintu bifatika, hafi ntibishobora kubona urwego rusobanutse, ni a ubwoko bwishusho, amarangamutima, ibirango nibindi bivuye mubyinshi.
IP ya IP "Nshya"
Ushobora kuba warabonye amashusho ya karato nka calabash bavandimwe hamwe nihene nziza hamwe nimpyisi nini kubice bitabarika, ariko mubyukuri, kandi ni "inkuru nshya" yibicuruzwa byo mu rugo hakiri kare . Yang Wei, umuyobozi mukuru w'indirimbo ya Bewa, yavuze ko mu gihe kizaza, Bwaza azashyiraho IP ikomeye mu rwego rw'abana, kandi ukoreshe ikirango cya IP kugira ngo ukore ubwinjiriro bwuzuye bwaAbana cOnshimerInganda zicuruzwa.
"Kuva Dona, twitaye cyane ku iterambere rya IP. Ibice byacu bya IP birakabije, kandi nabo ubwabo ntibitirirwa "ibiryo bya gourmet". Izina ry'icyongereza rya Dona ni 'donut'. " Umuyobozi wa "Dona" umuyobozi wa Chen Wanqing yavuze.
Mubyukuri, IP ntabwo ari igitekerezo gishya. Imwe mu marushanwa nyamukuru y'ibirango byo mu bwana bumenyerewe bwabana nka Disney, Qiaohu na Dora ni imbaraga za IP mugihe kirekire. Ku ba rwiyemezamirimo bashinzwe kumurongo bahaye ibicuruzwa byabaguzi bande, IP nazo nazo zingenzi bagomba kwishingikiriza.
Muburyo bwinjijwe cyane, IP imaze kuba ijambo rishyushye, muri firime na televiziyo, imikino hamwe nizindi nganda zimyidagaduro zikunze kugaragara. Mu murima w'abana, IP nayo babigizemo uruhare, ariko ibyinshi mu biganiro bijyanye n'ibicuruzwa by'amahanga - Disney, Ingwe, Dora, Spongebob Squarepants, Teletubbies hamwe na IP.
Ariko, mubyukuri, aya IP ntabwo arimwe muri kamere. Duhereye ku burezi butagaragara, iyi IP irashobora kugabanywamo ubwoko bubiri: niba IP igamije uburezi, yitwa "IP yuburezi"; Niba uburezi bukora agaciro ka IP, yitwa IP. "Disney" arashobora kwitwa Uhagarariye IP; "Qiaohu" irashobora kwitwa uhagarariye IP, mu gihe Hybrid yitwa "Dora". Ubushinwa bwa mbere bwubushinwa bwa mbere bwa televiziyo "Inyubako ihagarika umwana kwisi" iranateza imbere "Uburezi IP".
IP ishimangira kumenyekana
XU Keqian, washinze igicucu cyigicucu, yavuze ko rwose hazabaho uburezi bunini bwa IP mugihe kizaza. Hano atekereza ko hari impamvu nyinshi: Icya mbere, uburezi buhuye nibiranga ivuka rya IP. Uburezi bumaze gup hamwe ninyandiko ihuza, izakomeza kugaragara mumpande zabana, bigize inyungu karemano; Icya kabiri, uburezi ni isoko ryibitswe cyane. Kurugero, ejo hazaza hashya kandi hao ejo hazaza, byashyizwe ku isoko ryimigabane, inyungu zabo zikomeye ziri mubirango byabo. Kubabyeyi b'abaguzi, ikirango nigice cyingenzi cyibyemezo byabo. Mubihe byinshi, IP nikice cyingenzi cyikirango, kuzamura ubumenyi rusange.
Mugihe kizaza, IP izahinduka ingenzi gusa muburezi. Kugeza ubu, ukurikije isoko yose yuburezi, gusaba no gutekereza kuri IP mumasoko yuburezi ya mbere biragaragara ko bikaticamo. Kuva mu mwaka wa 2010, Isoko ryabana ryabana batangiye kwibanda kuri porogaramu zibirimo, hanyuma bashiraho urukurikirane rwa interineti inyigisho za interineti ip amashusho. Kurugero, Bus ya Bao Bao ifata panda nkishusho nyamukuru; Beva yahisemo inzuki; Inkunga yahisemo intare; Amabati ya tin yahisemo Jojo Inkoko; Ikiyoka gito cya mugenzi wawe ni ikiyoka cyiza cyiburengerazuba; Kubaka Isi Yamahitamo yisi yose ni arch, umuzenguruko na mpandeshatu hamwe namashusho atatu meza ya cong, gutinda, biragaragara, biragaragara, aba bantu barimo guhindura amashuri mashya mashya.
Animasiyo nuburyo bwiza bwo kubaka IP
Kuri ubu, televiziyo iracyafite imbaraga nkumuyoboro. TV nigikorwa cyibikorwa byumuryango. Muri icyo gihe, usibye imiyoboro gakondo ya TV, kugurisha televiziyo bigaragaye nabyo byatangiye kuzamuka. Irashobora kuvugwa ko uruhare rwa TV mu bushakashatsi bwambere mu gihe kizaza, "kwiyongera" ntabwo "bigabana". Ku bana, animasiyo cyangwa ibitaramo bitandukanye nimwe mubikorwa byingenzi byo kureba kuri TV numuyoboro wingenzi kuri IP.
Ariko, niba tuzi kuburambe, ntibishoboka rwose kukwibuka udafite ibice 300. Habayeho ibice birenga 100 bya animasiyo, harimo injangwe mbi, ihene nziza na boonie idubu, mugihe cyubaka urubyaro rufite ibice 500 byibirimo byihutirwa. Mugihe kimwe, imiyoboro yo gutangaza nayo ni ngombwa. Kugeza muri Kamena 2016 Miliyoni ya buri kwezi abakoresha. Nk'ibitekerezo nyabyo byabantu, ibibuga byayo byagize amashusho miremire ya miliyoni 100, hamwe nurubuga rwa gatatu nubufatanye bwa digitale hamwe nibibuga byinshi bya digitale bikiniye amashusho miliyoni 500.
Kubwibyo, "Urubuga rwa videwo + Video ngufi" ni amahitamo meza, kuko umusaruro wo gutanga umusaruro, hamwe nuburubuga bwa videwo ubu ni abana bakomeye, ariko ibisabwa ni byinshi, akenshi intego yubufatanye muri Igikorwa, kandi ibintu nabyo ni byiza, birashobora kuvugwa ko ari inzira nziza yo kubaka IP.
