Nyuma yuko LOL itunguranye igipupe cyibasiye isoko, MGA iratangiza umurongo

Mini fashion baby

MGA Entertainment iratangiza Bratz Minis® na Bratz Mini Cosmetics mu 2022, isabukuru yimyaka 21 yatangijwe na Bratz Dolls. Isaac Larian, washinze akaba n'umuyobozi mukuru, agira ati: "Ibi birango byombi bisangiye imyambarire idahwitse kandi birambuye." Ingano ni nto, ariko ibisobanuro ntabwo byoroshye, kandi ubunini bworoshye gukusanya. Ati: "Ibicuruzwa bishya bitandukanye nibyo inganda n’abakusanya ibikinisho babonye mu bihe byashize, kandi imirimo yose ni ingirakamaro".
Mini Bratz yatangijwe nkumufuka muto wamayobera, icyegeranyo cya Mini Bratz kiza mubipupe bibiri bya 5cm z'uburebure bwa Bratz muburyo busanzwe bwo gupakira trapezoidal kubipupe byuzuye. Agasanduku karashobora kandi gukoreshwa mugaragaza igikinisho kugirango wirinde guta ibikoresho byo gupakira. Urukurikirane rwa mbere rurimo ibipupe 24 muburyo butandukanye.

Icyegeranyo cya Bratz Mini Makeup nacyo kiza muburyo bwumufuka wamayobera wa trapezoidal (agasanduku gahumye), karimo ibintu bibiri bifatika bya make, birimo igicucu cyamaso, lipstick, amabara yijisho, nibindi. Gupakira birashobora kandi gukoreshwa nkibicuruzwa byerekana ibicuruzwa. Urukurikirane rwa mbere rufite amavuta yo kwisiga 16 atandukanye yo gukusanya.

Ibyegeranyo byombi bizaboneka ukwezi gutaha muri Amerika no ku masoko akomeye ku isi (Ubushinwa nabwo) ku madolari 9.90. TikTok, Instagram na YouTube bizashyiraho amatangazo yo kubaka ibihuha ku bicuruzwa bishya.

Nubwa mbere muri MGA ya Miniverse ™ ikusanyirizwa hamwe ibikinisho, kandi biteganijwe ko izafata ibirango bikunzwe nisosiyete ikabihindura "mini isanzure" izashimisha abantu bakuru ndetse nabana.

Imyidagaduro ya MGA yatangije umurongo muburyo busa nubupupe bwa LOL butunguranye, bwatewe na videwo zizwi kumurongo. Mu gushakisha amashusho niho isosiyete yasanze ibikinisho bya mini nibindi bintu bya buri munsi muburyo butandukanye, imiterere nibyiciro muri videwo zirenga miliyoni 75 zizwi cyane amashusho magufi yakusanyije mikoro atangira gufata imbaraga. Urutonde rwibirango muri iki gihe rukora kuri "Mini-isanzure" ni: Teck Ntoya, LOL Igitangaza Dolls, Ishuri ryisumbuye rya Rainbow.

Amaduka y'ibikinisho bya Moose yamenyekanye cyane ku isi mu 2016, aho igurisha ryageze kuri miliyoni 600 muri uwo mwaka. Ibikinisho bya Moose byatsindiye Nyampinga wo kugurisha ibikinisho hamwe nibihembo byabanyamerika kubikinisho byiza byumukobwa. Udukinisho duto duto two mu Bushinwa hamwe n’abandi bazwi cyane mu gukina ibikinisho, abanyarubuga nabo bakoze urukurikirane rwibikinisho videwo.

Birumvikana ko ibyegeranyo bibiri byavuzwe haruguru ari mini kandi byegeranijwe nkibicuruzwa byo kugurisha, kandi MGA Imyidagaduro niyambere mu murima muto wikinisho utanga gahunda itunganijwe, isanzure.

"Universalisation" nayo ni inzira ishyushye mu gutanga uruhushya mu myaka yashize. Buri ruhushya rukomeye rutondekanya gahunda ya IP kugiti cyarwo hamwe nibintu bisa kandi bihuza inkuru mubyo bita isanzure ry'ikirere, bishobora gupakirwa no kugurishwa mubikorwa byubucuruzi nyuma. Kurugero, Nezha amaze guturika mubushinwa, Ubushinwa bwashyize ahagaragara "isanzure ryimana". Ariko ibi byabaye igihe cyose muri Hollywood, tutibagiwe na Marvel Universe. Isi ya Wizarding, IP nshya kuri Wizarding isanzure, irimo Harry Potter hamwe ninyamaswa nziza n’aho uzisanga.

Isi yose ishyigikiwe na firime nyinshi, imikino, TV nibindi byinshi. Ariko inkuru nziza nuko ikirango cya Bratz ubwacyo gifite amashusho yipupe ninkuru byubaka. Ikirangantego cyashyizwe ahagaragara muri 2001, hamwe nishusho ya ultra bold ubwiza bwumuhanda wumukobwa, subvert barbie doll yubashywe, umunyacyubahiro utunganye washyizweho, kugurisha birenze Barbie mugihe runaka. Mu 2005, Mattel yareze MGA Entertainment, atangira urugamba rw'uburenganzira rumaze imyaka irenga icumi. Kubera urwo rubanza, ibipupe bya Bratz byazimiye bucece mu myaka myinshi, gusa bisubira ku isoko mu ntangiriro za 2010 kwizihiza isabukuru yimyaka 10 ishize. Muri 2013, Bratz yahinduwe isura ifite ikirangantego gishya ndetse n’ivugurura ryuzuye mu 2014 mu rwego rwo gusubiza ikirango mu mizi yacyo.

Ibipupe ubu bifite umuyoboro wa Youtube, imbuga nkoranyambaga yagutse, imbuga za interineti zihagarara, hamwe na porogaramu y'ibikoresho byose bya tablet na terefone byemerera abana gusabana n'abantu ba Baze ndetse n'isi yabo.